Faire Report #1: What’s on My Brain This Week

This is a space for product brands who want to understand what’s going on in the Faire wholesale universe right now — what’s trending, what’s driving growth, and how you can apply it to help scale your own brand.

These reports are a direct download from our brain cells to yours. We work with multiple brands on Faire across a wide range of product categories, so there will always be something useful to take away.

What’s on my brain this week?

Faire Plus

This is a big one.

Faire Plus feels like a brand new opportunity for brands looking to scale in a serious way. Faire is giving selected, proven brands the chance to join a launchpad into larger retail opportunities through the platform. If you’re eligible, it should show up in your dashboard.

There are a couple of practical things to note here. You need to make sure that Faire Wholesale Inc is listed on your certificate of insurance as a retailer, and your insurance coverage needs to be a minimum of $2 million.

We’re already working with a couple of brands that are getting retailers through this program. So far, none of them are seeing dramatically larger order sizes than their existing retailer base, but that’s not really the point yet. The real value right now is getting a foot in the door and seeing where these opportunities can lead. We’ll keep sharing what we learn as more data comes in.

Americana

This is a massive trend that, interestingly, we saw missed from Faire’s 2026 report — but it is hitting big for our brands.

We’ve got one client with more than $1 million in orders to be shipped for just one American-themed product. That tells you everything you need to know. The demand is there, retailers are asking for it, and if your brand can authentically get on this trend, there is real opportunity in it.

Not every trend is worth chasing, but this one is definitely happening.

Fulfilled by Faire

I’m seeing a lot of questions about this at the moment, and it comes up on most new brand calls.

Should you take up the offer of using Fulfilled by Faire?

My answer is usually no, and here’s why.

Right now, they don’t offer the option to fulfill other channels through the same setup. So if you sell through multiple channels, splitting your stock is usually not worth the headache. In fact, splitting stock can become a logistical nightmare very quickly.

I would only really recommend this option if Faire is already a major channel for you, and it’s likely to stay your only meaningful channel for the foreseeable future.

In our experience, it usually only starts to make sense for brands doing over $10 million in turnover, and even then it is still a major operational undertaking. For most brands, the added complexity outweighs the upside.

Final thought

That’s what’s on my brain this week. I hope you found it useful.

If you’ve got questions, or there’s something happening on Faire that you want me to dig into in a future report, let me know.

See you in the algorithm,

Andy