New to Faire?
You’re preparing to launch, or you’ve started but haven’t found consistent sales. Build the foundations for a stronger wholesale business.
Your Faire growth.
Fully managed.
More retailers. Stronger repeat orders. A Faire account that works harder for your brand.
Our team handles lead generation, repeat customer nurturing, SEO and account management, so you can focus on building your business.
A monthly partnership. No lock-in contract.
See the partnershipWhich sounds like your business?
Find the support that fits where you are on Faire and where you want to go next.
Established on Faire?
You’ve built sales and retailer relationships. Now you want to grow further, move beyond a plateau, or hand over the everyday workload.
What’s included?
Every part of your Faire growth, managed by one team. Here’s what’s included in your monthly partnership.
Faire account optimization
Your account settings, shop setup and priorities, reviewed and improved around your brand’s growth plan.
Account health checks
Regular checks on account performance, traffic and conversion, so we can spot issues and act on opportunities.
Faire store optimization
Your shop page, brand story and product presentation, refined to help retailers understand your range and buy with confidence.
Product listing optimization
Clearer product information, stronger descriptions and consistent listings that help buyers make a decision.
Faire SEO
Search-focused product titles, descriptions and store copy that help relevant retailers discover your brand on Faire.
Retailer lead generation
Retailer research, lead generation and list cleaning to build a relevant pipeline for your wholesale business.
Retailer acquisition
Cold email marketing and targeted retailer outreach to introduce your brand and start new wholesale conversations.
Email marketing & retailer nurture
Newsletter emails, follow-ups and campaigns that keep your brand in mind and give retailers a reason to reorder.
Retailer segmentation & messaging
Targeted customer groups and relevant retailer communications, shaped around where each buyer is in their relationship with your brand.
Graphic design for Faire
You get a graphic designer to work on your Faire account. Branded graphics and a stronger storefront presentation help your shop look as good as the products you sell.
Design is part of the fully managed service.
Seasonal campaigns and Faire Markets preparation are included, alongside regular strategy calls and advice on wholesale merchandising, fulfillment and margins.
The work behind
the promise.
We grew our own brand, Bare Kind, to more than 1,000 retailers in our first two years on Faire. Now we use the same experience to grow the brands in the Candid Founders portfolio.
One team.
One monthly partnership.
Fully managed Faire growth, with strategy and execution together. We take care of the account while you focus on the business behind it.
$1,950USD / month
No lock-in contract. No minimum term.
A monthly rolling partnership.
Bespoke enterprise pricing applies to brands turning over $1,000,000 a year on Faire.
A clear plan.
Then we get to work.
We learn your brand, find the opportunities and build a plan around your account. You’ll know what we’re doing and why.
Start with a conversation.
Tell us about your brand, your Faire account and where you want to go. We’ll discuss whether the service is the right fit.
Get an honest account review.
We audit your account and outline the next steps for growth. If you’re not ready to work with us, we’ll give you honest feedback on what to do next.
Onboard and start the work.
We agree a start date, meet the relevant people on your team and get to work on your shop, listings, SEO and retailer communications.
Review, refine and keep going.
We monitor the account, prepare for seasonal opportunities and refine the plan. Calls are typically weekly at first, then fortnightly or monthly depending on the support you need, with email access between calls.
The people who
wrote the book.
We’re Lucy and Andy. We grew our own brand, Bare Kind, to more than 1,000 retailers on Faire. That experience shapes the way our team works with yours.
We’re also behind the world’s largest collection of Faire advice videos and the first book on growing sales on Faire: How to Get More Sales on Faire.
The strategies we share are the strategies we put to work for our clients.
Hear from our brands.
“We chose to work with Andy and the team because we’d hit a ceiling. We knew there was more potential in the business, but the Faire algorithms, marketing, and technical side just felt overwhelming. They’ve already helped us unlock that next level so much faster than we could have on our own.”
“We chose to work with Candid Founders because we wanted more than just advice — we needed a team that could actually help us execute. Tasks like SEO and strategic planning had always felt overwhelming, so having a trusted partner to guide and support us through that process made the decision an easy one.”
“I'm endlessly grateful for Candid's wholesale expertise. For any B2B seller serious about scaling legitimately and sustainably, Candid isn't just a good choice—they're the only choice. I endorse this exceptional team without a single reservation.”
“We worked with Candid Founders after already having some initial success on Faire and wanted to continue to explore that. Andy and his team were incredible at creating systems that led to both new customers discovering alldae and old customers re-engaging with us. We've gotten significantly more 5-star reviews and Candid Founders has helped us grow our sales on this platform significantly over just a short time. I highly recommend working with them if you're looking to grow your business on this platform.”
“We'd worked with Andy on a consulting basis for a while, so we already knew Candid Founders were the go-to experts on Faire. What made us take the jump into Fully Managed Faire Growth was that we simply weren't able to act on all the ideas and advice Andy was giving us each month.”
“Great to work with Andy and the team across our 3 stores (UK, USA, EU). At our scale of business its really crucial to make the right decisions and the discussions Andy has enabled us to have with our teams internally have been fantastic. We are reconsidering our MOQ’s, shipping options and more”
“As the founder of Wild and Woman, working with Candid Founders has been nothing short of transformative. They didn’t just help us set up a Faire storefront—they became true partners in our growth journey. Week after week, they brought strategy, structure, and creativity to the table. They amplified our story, educated retailers on why oil-based perfumes matter, and opened doors to boutiques around the world. In part to them, Wild and Woman has expanded beyond what I imagined possible when I first mixed Amber in Laguna Beach. Their dedication, expertise, and passion for helping brands like mine shine is unmatched. I could not recommend them more highly.”
“Working with Candid Founders has been a game-changer for our business. Their expert recommendations on optimizing our Faire B2B Ecommerce page have led to significant improvements. By increasing reviews, enhancing our shop image, and refining our Brand Page title to describe our brand, we've seen a noticeable boost in customer engagement and brand visibility. Moreover, their advice to reduce our Minimum Order Quantity (MOQ) and case sizes to 1 has made our products more accessible to a wider range of buyers, resulting in increased sales. The team at Candid Founders demonstrated exceptional professionalism and a deep understanding of ecommerce best practices. We highly recommend Candid Founders to any business looking to elevate their online presence and drive growth. Their insights and guidance have been invaluable to us.”
“Working with Candid Founders has been a true turning point for Anokhi Green. They helped me take everything I love about my brand—my story, my Jaipur artisans, and the beauty of natural gemstones—and translate it into a wholesale presence that feels professional yet still true to me. From organizing my products into clear collections and creating seasonal campaigns, to refining my copy so it consistently reflects my values, and even optimizing my photography so buyers can really see the quality of each piece, they made my Faire shop easier for boutiques to shop and trust. I especially appreciate how they kept my voice intact while building in strategies like tiered incentives and email marketing that I wouldn’t have had the time or expertise to develop myself. Thanks to Candid, Anokhi Green now shines on Faire in a way that matches the heart behind the jewelry.”
“Working with Candid Founders has been transformational for Clairebella on Faire. Before partnering with them, I knew we had a beautiful product line but our visibility and repeat orders weren’t where they needed to be. Their team stepped in with deep Faire expertise—optimizing our listings with the right keywords, building collections around seasonal and gifting trends, and running consistent weekly emails and daily messages that kept our brand front of mind for retailers.
Within just a couple of months, we saw traffic grow, repeat purchases began to climb, and our Faire shop now feels like a true reflection of our brand. Most importantly, I feel confident that we’re not leaving opportunities on the table—the Candid Founders team have given us a clear system for sustainable growth. They’re not just an agency, they’re true partners in helping us scale Clairebella into the wholesale brand I always envisioned”