You're already investing in Faire. The question is whether Faire is investing back.

Most brands on Faire are working harder than they need to — and growing slower than they should. Not because their product isn't good. Because the platform rewards a very specific set of behaviours most brands don't know about yet.

Every week without the right approach is a week the algorithm learns the wrong things about your store. The gap compounds quietly — until it doesn't.

Does any of this sound familiar?

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    Flying blind

    You can see the numbers but don't know which ones actually matter - or what to do about them.

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    Hit a ceiling

    You grew Faire yourselves — up to a point. Now it's stuck and more effort isn't moving it.

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    One time buyers

    Retailers place a first order then go quiet. You don't have a system to bring them back.

  • No benchmark

    You don't know if 6% conversion is good or terrible for your category. There's no reference point.

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    Wrong job

    You're spending hours on Faire admin — messaging, listings, emails — instead of building your brand. It's taking up more than it's giving back.

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    Channel guilt

    You can see the channel needs investment but you simply don't have the time or motivation to give it the attention is requires

You're not looking for more work to do on Faire. You're looking for the growth you're already owed.

Candid Founders exists for one reason: brands on Faire are under-growing relative to what the platform could deliver for them. We close that gap — faster and more reliably than any brand can do alone.

We know this because we've lived it. We own the fastest growing sock brand in Europe for Faire — not by accident, but by learning exactly what the platform rewards.

Every month without the right approach costs more than you realize.

Faire's algorithm learns from your store's performance. Poor conversion rates, inactive listings, and inconsistent outreach don't just limit growth — they actively suppress it. The longer it goes, the harder the recovery.

  • 91.5%

    of Faire revenue comes from repeat retailers — not new ones

  • 61 days

    median gap between retailer orders — a window most brands leave open

  • 3 months

    how long most brands wait before realising their approach isn't working

What your Faire account looks like.

  • Without us.

    • Guessing which metrics to focus on
    • Retailers buying once then going silent
    • Listings the algorithm doesn't understand
    • Hours on Faire instead of your business
    • No way to know if you're winning or losing

  • With us

    • KPIs tracked against your category benchmark
    • A retailer nurture system that brings buyers back
    • Optimized listings that show up and convert
    • You in approvals mode — not execution mode
    • A 90-day roadmap so you always know what's next

We Landed Our Own Brand in 1,000+ Retailers.

Check out Bare Kind Case Studies here and here.

A message from your Candid Founders.

Hi, you've got Lucy & Andy here the co-founders of Candid Founders Faire growth agency. Back in 2019 we were in your position, sitting on a product brand that we knew had potential but just wasn't getting the traction. We were struggling with the rising cost of paid ads on Meta and Google, and trade shows were just too much cash up front. We decided to make a go of Faire, and quickly became the fastest growing sock brand in Europe on that channel. We shared our success on Candid Founders YouTube, where we teach brands how to get more sales on Faire. Now we grow other product brands on Faire. We become your trusted partner to take the reigns on Faire and give you the growth your brand deserves. We know product brands and we know Faire, we can get your brand noticed in Faire's algorithm.

Our team of Faire experts become yours.

Allow our team of experts to run your account, allowing you to focus on other areas of business growth. You will gain access to a Faire SEO expert, a Faire email marketing guru, our own Faire account managers, a graphic designers and a business strategy lead. Everyone will be working on your account to make it the best in it's category.

Channel experts - we are specialized.

We grow brands on Faire, that is what we are best at. We will dive deep into the nuances of your business and ensure every moving part is ready for growth on Faire. Allow us to take more of your to do list and become a partner in growing your business.

No lock in contracts.

We don't believe in long term lock-in contracts. We will prove our worth to your business or we shake hands and part ways. All contracts are 30 day rolling so if you aren't happy you can leave whenever you like.

Laptop displaying a video of Candid Founders client and Andrew Kemp

client results

From Faire to LIVE on ABC National TV

We’ve worked with this client for a couple of years, and they were recently scouted from their Faire account to be be hosted live on ABC with Kelly & Mark. We met the brand in person to talk about their journey with us so far.

Watch Video

Services for busy founders.

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    Faire SEO

    We will optimize every character of your Faire product titles and descriptions to make sure you are getting bang for buck in the algorithm.

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    Faire Email Marketing

    You’ve got to be sending out email campaigns every single week, we will craft beautifully designed emails that your retailers can’t ignore.

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    Faire Lead Generation

    We take care of your Faire lead generation so your account is receiving real, clean retailer contacts every single month.

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    Design for Faire

    Every client works with a graphic designer for their Faire account to level up all content and create a brand that stands out in the marketplace.

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    Faire Messenger Service

    We will segment and message your customers via the Faire DM tool to chase for reviews, re-orders and feedback.

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    Faire Account Management

    We will assign you a Faire account manager to perform health checks and ensure your account is growing week in week out.

Case studies

  • float2infuse tea infuser

    36,000%

    Revenue Up After 690% of Traffic Increase

    KANSAS CITY

    See how Float2Infuse evolved from a personal invention into a breakout success, leveraging tailored SEO and strategic optimisation to reach top search rankings and exponential revenue growth.

    View Case Study 
  • anokhi green jewelry brand

    1,014%

    Revenue Up After 10x Leads

    CHICAGO

    See how Anokhi Green scaled its wholesale presence on Faire, achieving 1,014% revenue growth and a 10x increase in leads through strategic optimisation and storytelling.

    View Case Study 
  • alldae superfruit soda

    Retail Growth at Scale

    Driving Retailer Velocity on Faire and National Demand at Shelf

    NEW YORK

    See how alldae scaled its wholesale channel on Faire, driving retailer acquisition, increasing search visibility, and unlocking national demand.

    View Case Study 
  • wild and woman parfume brand

    From D2C to Global Retail

    Making a Gorgeous Brand Smell Great for Faire

    CALIFORNIA

    See how Wild & Woman transformed its Faire presence into a global wholesale channel, using SEO, brand storytelling, and buyer-focused optimisation to drive sustained growth.

    View Case Study 
See all