Over 5,000 products optimized. Seasonal collections brought into focus. Retailer emails that turn a vast range into reasons to buy. An ongoing Faire partnership built for an established brand with more products arriving all the time.
Home Decor & Gifts
Massachusetts, USA
THE OPPORTUNITY
Rustic Marlin already had an established Faire account and a substantial range of personalized home decor, place-inspired gifts and seasonal collections. The opportunity was to keep thousands of products working for wholesale buyers as the catalog continued to expand.
That calls for sustained attention: clearer product information, cohesive collection imagery and timely retailer communication. We made those priorities part of an ongoing partnership.
THE RESULTS
July hit $141,789 — the account’s best sales month ever. September sales were nearly double September last year.
MONTHLY SALES
WHAT WE CHANGED
Help retailers discover the range, understand each product and find the right collection for their stores. Catalog optimization, seasonal creative and retailer merchandising work together across a large, changing assortment.
CATALOG OPTIMIZATION
We optimize product titles, product information and imagery across the catalog, giving personalized, seasonal and place-inspired products a clearer identity.
Optimization continues as new products are added. A large assortment needs consistent attention to the buying detail.
SEASONAL MERCHANDISING
We optimized imagery and graphics across 173 Christmas product listings, helping ornaments, signs, pillows and gifts feel like a coherent collection retailers can explore.
A focused seasonal range gives buyers a useful way into a catalog with thousands of products.
ONGOING OPTIMIZATION
Keep the expanding catalog, seasonal priorities and retailer communication connected as the business evolves.
REFINE. MERCHANDISE. RE-ENGAGE.
Optimize product information and imagery as the range grows.
Help retailers navigate products around timely buying opportunities.
Use focused email creative to introduce products and merchandising ideas.
A sustained partnership around a changing range.
RETAILER EMAIL & MERCHANDISING
Focused retailer emails bring pillows, seasonal gifts and local designs together into clear buying stories. Each gives retailers a useful way into Rustic Marlin’s range.
21 SEPTEMBER CREATIVE
A collection-led email shows retailers how pillows can bring softness, personality and gift appeal to a display.
5 OCTOBER CREATIVE
Stocking stuffers and smaller giftable pieces are brought together as a focused holiday buying story.
12 OCTOBER CREATIVE
Place-inspired and personalized products give retailers a way to make their assortment feel more relevant to the communities they serve.
A HANDS-ON PARTNERSHIP
We visited Rustic Marlin in person. A distinctive brand, real products and an ongoing relationship sit behind the thousands of listings we work on.
Candid Founders visiting Rustic Marlin
YOUR NEXT STAGE OF GROWTH
Let’s make your Faire account work harder, across the range you have today and the products you launch next.
