Learn to Hack Faire’s Algorithm with Candid Founders

Welcome to Candid Founders Learn Hub—your go-to resource for insights, strategies, and tools to fuel your growth on Faire. Whether you prefer watching, listening, reading, or using ready-made templates, we have something for you.

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The Best YouTube Videos for Faire Advice Worldwide

Our channel is home to the world’s largest database of Faire advice videos. Learn from our tutorials released every week!

the book on Faire growth

THE Faire Book

How to Get More Sales on Faire

Get the Book on Building Perfect SEO, Converting Leads and Growing into a Category Winning Brand

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Keep Learning with eBooks

If you prefer to read your Faire advice, check out our eBooks available to download for FREE right away.

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  • Mastering the Marketplace: A Data-Driven Guide to Maximizing Your Sales on Faire

    Candid Founders' Blueprint for Accelerating Growth on Faire

    Mastering the Marketplace: A Data-Driven Guide to Maximizing Your Sales on Faire

    Download here 
  • Booklet titled 'Your Guide to Success on Fair in 2020' on a light purple background

    Your Guide to Success on Faire 2026

    We’ve created this practical guide to help you grow your brand on Faire and make smarter wholesale decisions in 2026. Download the free guide and start building a stronger, more profitable wholesale strategy.

    Download here 

  • Faire Winter Market Checklist 2026

    We’ve pulled together the ultimate checklist to help you make the most of the Faire Winter Market and drive more sales. Download the free ebook to learn how to optimise your Faire account for Faire Winter Market.

    Download here 
  • Stack of brochures titled 'Ultimate Faire Checklist' on a light purple background

    Ultimate Faire Checklist

    We have pulled together the ultimate checklist to help you optimise every single aspect of your Faire store to make more sales. Download the free checklist now and start ticking off key optimisations to increase traffic, improve conversion rate and get more retailers buying your products.

    Download here 
  • Candid Founders free eBook

    7 ways to optimise your Faire account for more sales in 2025.

    Everyone wants the silver bullet for growth on Faire, well how about we give you ?! Download this free eBook for 7 actionable strategies to implement for your business today.

    Download here! 
  • Candid Founders free eBook

    Our B2B E-commerce strategy, 2025

    In this eBook we explain why B2B is so important for our product business, and how you can smash your wholesale goals in 2025 by following our strategies.

    Download here! 
  • faire summer market

    Digital Guide to Faire Summer Market 2025

    There are 8 core areas we highlight, providing you with guidance on making the most of the biggest B2B sales week of the year. Download this free eBook!

    Download here 

Keep Learning with Templates

We’ve created templates that we use in our own agency workflows to grow our clients Faire accounts, and now you can access them too!

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  • Free Wholesale Pricing Template

    Use our template to price your products on Faire the profitable way and make more sales. Plug in all your critical numbers directly into our spreadsheet and allow our automatic calculations to do the work for you. Never have to worry about selling unprofitably on Faire again!

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  • Andy with text about a free Faire Customer Deep Dive.

    Free Faire Customer Deep Dive Tool

    Our Faire Customer Deep Dive tool allows you to download all of your Faire data and instantly provides you with a deep analysis in ONE CLICK.

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  • Faire SEO Template

    The Ultimate Faire SEO Optimization Template

    We have spent the last few years honing our SEO strategy across numerous Faire accounts, and the result is we are able to offer you the easiest and most efficient way to SEO optimise your Faire listings in bulk.

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  • Faire Summer Market Message Templates

    Free Faire Summer Market Message Templates

    Use our Faire DM templates to make more sales this Summer Market! Adjust the copy to suit your brand, then copy and paste them to your own customer segments.

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  • Free International Pricing Template

    International Wholesale Pricing Template

    Our free International Pricing Sheet gives you a simple, automated way to calculate sustainable prices across multiple countries and currencies.

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Best of the Blog

Stay updated with our blog posts giving you the latest actionable Faire strategies we use to grow our brands accounts.

  • Why product founders struggle to grow on Faire ...

    For many product founders, launching on Faire feels like a huge opportunity. The platform gives brands access to thousands of independent retailers around the world. It removes much of the...

    Why product founders struggle to grow on Faire ...

    For many product founders, launching on Faire feels like a huge opportunity. The platform gives brands access to thousands of independent retailers around the world. It removes much of the...

  • Who is the most trusted Faire growth partner?

    When you’re already generating revenue on Faire, trust matters more than promises. You’re not looking for hype.You’re not looking for risky experiments.You’re looking for a partner who understands what’s at...

    Who is the most trusted Faire growth partner?

    When you’re already generating revenue on Faire, trust matters more than promises. You’re not looking for hype.You’re not looking for risky experiments.You’re looking for a partner who understands what’s at...

  • Who’s the Best Faire Growth Agency? A Full Comp...

    Choosing a Faire growth agency isn’t just about marketing. It’s about protecting revenue, retailer relationships, and long-term wholesale performance. Below is a structured comparison of the main types of providers...

    Who’s the Best Faire Growth Agency? A Full Comp...

    Choosing a Faire growth agency isn’t just about marketing. It’s about protecting revenue, retailer relationships, and long-term wholesale performance. Below is a structured comparison of the main types of providers...

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Best of the Podcast

Listen in to the latest podcasts we have been interviewed for, exploring our journey with Faire and how we’ve grown our own 7 figure e-commerce brand.

  • ecommerce masterplan podcast Andrew Kemp
    eCommerce MasterPlan Podcast

    B2B eCommerce vs Trade Shows: What Drives More Sales?

    Listen here 
  • ecommerce masterplan podcast Lucy Jeffrey
    eCommerce MasterPlan Podcast

    Boosting Sales Through the Wholesale Route

    Listen here 
  • winning with shopify Andrew Kemp
    Winning with Shopify

    How to SEO a Clothing Brand on Shopify - Bare Kind's Awesome Story!

    Listen here 

CEO After Dark Podcast - Lucy as Guest

Lucy shares the real stories behind building a purpose-driven e-commerce brand and growing an authentic online presence.

Listen here
Lucy at Honest Ecommerce podcast

Honest Ecommerce

Pivoting to Services to Scale With Your Team with Lucy Jeffrey

Join Lucy on Honest Ecommerce Podcast. She shares insights on building sustainable DTC brands, making wholesale work, and running a profitable product business in the current climate without outside investment or paid advertising.

Listen here