Learn to Hack Faire’s Algorithm with Candid Founders

Welcome to Candid Founders Learn Hub—your go-to resource for insights, strategies, and tools to fuel your growth on Faire. Whether you prefer watching, listening, reading, or using ready-made templates, we have something for you.

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The Best YouTube Videos for Faire Advice Worldwide

Our channel is home to the world’s largest database of Faire advice videos. Learn from our tutorials released every week!

Keep Learning with eBooks

If you prefer to read your Faire advice, check out our eBooks available to download for FREE right away.

Go to eBooks Page
  • Candid Founders free eBook

    7 ways to optimise your Faire account for more sales in 2025

    In this eBook we explain why B2B is so important, and how you can smash your wholesale goals in 2025 by following our strategies.

    Download here 
  • Candid Founders free eBook

    Our B2B E-commerce strategy, 2025

    In this eBook we explain why B2B is so important, and how you can smash your wholesale goals in 2025 by following our strategies.

    Download here 
  • faire summer market

    Digital Guide to Faire Summer Market 2025

    There are 8 core areas we highlight, providing you with guidance on making the most of the biggest B2B sales week of the year. Download this free eBook!

    Download here 
  • Stack of brochures titled 'Ultimate Faire Checklist' on a light purple background

    Ultimate Faire Checklist

    We have pulled together the ultimate checklist to help you optimise every single aspect of your Faire store to make more sales. Download the free checklist now and start ticking off key optimisations to increase traffic, improve conversion rate and get more retailers buying your products.

    Download here 

Keep Learning with Templates

We’ve created templates that we use in our own agency workflows to grow our clients Faire accounts, and now you can access them too!

Go to Templates Page

  • Free Wholesale Pricing Template

    Use our template to price your products on Faire the profitable way and make more sales. Plug in all your critical numbers directly into our spreadsheet and allow our automatic calculations to do the work for you. Never have to worry about selling unprofitably on Faire again!

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  • Andy with text about a free Faire Customer Deep Dive.

    Free Faire Customer Deep Dive Tool

    Our Faire Customer Deep Dive tool allows you to download all of your Faire data and instantly provides you with a deep analysis in ONE CLICK.

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  • Faire SEO Template

    The Ultimate Faire SEO Optimization Template

    We have spent the last few years honing our SEO strategy across numerous Faire accounts, and the result is we are able to offer you the easiest and most efficient way to SEO optimise your Faire listings in bulk.

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  • Faire Summer Market Message Templates

    Free Faire Summer Market Message Templates

    Use our Faire DM templates to make more sales this Summer Market! Adjust the copy to suit your brand, then copy and paste them to your own customer segments.

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Best of the Blog

Stay updated with our blog posts giving you the latest actionable Faire strategies we use to grow our brands accounts.

  • Not Getting Sales on Faire Marketplace Anymore? Here's Why and How to Fix It

    Not Getting Sales on Faire Marketplace Anymore?...

    Have your Faire sales hit a wall? You’re not alone. We’ve been hearing this a lot lately. People tell us, “I used to get loads of sales on Faire marketplace,...

    Not Getting Sales on Faire Marketplace Anymore?...

    Have your Faire sales hit a wall? You’re not alone. We’ve been hearing this a lot lately. People tell us, “I used to get loads of sales on Faire marketplace,...

  • 6 Key Things to Look for in a Faire Marketing Agency: Help with Faire Marketing

    6 Key Things to Look for in a Faire Marketing A...

    As a brand on Faire wholesale marketplace, you're constantly looking for ways to stand out, attract more retailers, and grow your wholesale business. You might be considering partnering with a...

    6 Key Things to Look for in a Faire Marketing A...

    As a brand on Faire wholesale marketplace, you're constantly looking for ways to stand out, attract more retailers, and grow your wholesale business. You might be considering partnering with a...

  • How to Launch as a New Brand on Faire

    How to Launch as a New Brand on Faire?

    Most new Faire launches in 2025 fall flat — not because the products aren’t great, but because the launch playbook has changed. From lining up “friendly” first orders to building...

    How to Launch as a New Brand on Faire?

    Most new Faire launches in 2025 fall flat — not because the products aren’t great, but because the launch playbook has changed. From lining up “friendly” first orders to building...

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Best of the Podcast

Listen in to the latest podcasts we have been interviewed for, exploring our journey with Faire and how we’ve grown our own 7 figure e-commerce brand.

  • ecommerce masterplan podcast Andrew Kemp
    eCommerce MasterPlan Podcast

    B2B eCommerce vs Trade Shows: What Drives More Sales?

    Listen here 
  • ecommerce masterplan podcast Lucy Jeffrey
    eCommerce MasterPlan Podcast

    Boosting Sales Through the Wholesale Route

    Listen here 
  • winning with shopify Andrew Kemp
    Winning with Shopify

    How to SEO a Clothing Brand on Shopify - Bare Kind's Awesome Story!

    Listen here 

CEO After Dark Podcast - Lucy as Guest

Lucy shares the real stories behind building a purpose-driven e-commerce brand and growing an authentic online presence.

Listen here
Lucy at Honest Ecommerce podcast

Honest Ecommerce

Pivoting to Services to Scale With Your Team with Lucy Jeffrey

Join Lucy on Honest Ecommerce Podcast. She shares insights on building sustainable DTC brands, making wholesale work, and running a profitable product business in the current climate without outside investment or paid advertising.

Listen here

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