Faire sales keep dropping - what are we doing wrong?
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If you've been on Faire for a couple of years and you're seeing a drop in orders, you're not alone.
We speak to founders every week who had early success on the platform — only to find their sales have declined over time, sometimes by half or more. They’re frustrated, confused, and feeling stuck.
The good news? It’s not that you’ve failed. But the rules of the game have changed.
Faire Has Changed — And So Has What Works
When Faire was newer, it was easier to stand out. Fewer brands meant more exposure for everyone. If you had decent imagery, a good product, and a few reviews, you’d likely get traction.
But that’s no longer enough.
Today, Faire is far more competitive — and it’s constantly evolving. What used to work on autopilot now requires more active effort and strategic action.
Why Your Sales Might Be Dropping (Even If Your Store Looks Great)
Here are the three most common reasons we see brand sales decline:
1. You're Not Adding Enough Newness
The algorithm prioritises new products. If your catalog hasn’t grown in 6+ months, you stop appearing in key search placements and emails to buyers.
Retailers want signs of life. New SKUs show you’re growing, relevant, and worth stocking.
2. You’ve Gone Quiet on the Platform
If you’re not emailing buyers, uploading leads, or actively messaging retailers, your activity score drops. Faire's algorithm heavily rewards consistent engagement.
It’s not just about your listings — it’s how often you interact with the platform.
3. You’re Not Replacing Lost Retailers
Lost your big buyers? You’re not alone — store closures and churn are common. But if you're not actively adding new leads or re-engaging past buyers, the gap keeps widening.
Faire isn’t a “set and forget” platform anymore — it’s a channel that needs nurturing.
What Successful Faire Brands Are Doing Differently in 2025
Here’s what we’re seeing across top-performing brands on the platform today:
✅ They add new products monthly (even just 2–5 SKUs at a time)
✅ They send weekly emails using Faire’s built-in marketing tool
✅ They upload 100+ leads monthly through Faire Direct or other tools
✅ They use seasonal campaigns — like “Back to School” or “Spring Gifting” — to create buying moments
✅ They actively message buyers who haven’t ordered in a while
✅ They keep updating SEO, photos, and listings to stay competitive
In short: they treat Faire like a living channel — not a static storefront.
What To Do If You’re Stuck
Here’s a practical checklist to reset and rebuild momentum:
- Review your catalog size. Aim for 100+ active SKUs. If you’re under that, expand or split variants into separate listings.
- Create a monthly launch cadence. Batch your product drops and build campaigns around them.
- Start emailing weekly again. Doesn’t need to be fancy — just be visible.
- Upload warm leads every month. 10–20 targeted retailers at a time can have huge impact.
- Message your inactive customers. A simple “Want help restocking?” can unlock dormant relationships.
Final Thought: It’s Still Possible to Grow on Faire — But the Playbook’s Changed
If sales have slowed, it doesn’t mean your product isn’t good or your time has passed. It just means Faire requires a different kind of energy now.
Growth is absolutely still possible — we see it every day — but it comes from consistent action, fresh content, and proactive buyer engagement.
📞 Want help building your 90-day comeback plan?
We’d love to chat — whether you need support with listings, email strategy, lead gen or all of the above.
👉 Request a call with us
Let’s build your next chapter on Faire — together.