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Why working with founder-led Faire specialists ...

There is a difference between working with people who understand Faire in theory and working with people who have actually built a product brand on Faire themselves. That difference matters....

Why product brands need to prepare for Q4 on Fa...

Q4 does not start in Q4 For many product brand owners, Q4 planning begins when the season is already underway. By that point, a huge amount of opportunity has already...

Why brands looking to grow on Faire should be c...

There is a big difference between working with an agency that can manage Faire and working with a team that spends almost all of its time inside Faire. On paper, both...

The Founder does not need to do everything hers...

There is a particular kind of founder Candid Founders works best with. Not the founder who wants someone to come in, take over completely, and turn their brand into something...

Faire Summer Market 2026 Dates Announced: How B...

Faire has officially announced the dates for its 2026 Summer Market: July 20–23, 2026. For product brands selling wholesale, this is not just another event in the calendar. It is...

How to Hire a Faire Agency Without Losing Contr...

As more product brands double down on wholesale, hiring a Faire agency has become a serious growth decision — not a casual one. But founders are asking a smarter question...