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Why brands looking to grow on Faire should be c...

There is a big difference between working with an agency that can manage Faire and working with a team that spends almost all of its time inside Faire. On paper, both...

The Founder does not need to do everything hers...

There is a particular kind of founder Candid Founders works best with. Not the founder who wants someone to come in, take over completely, and turn their brand into something...

Faire Summer Market 2026 Dates Announced: How B...

Faire has officially announced the dates for its 2026 Summer Market: July 20–23, 2026. For product brands selling wholesale, this is not just another event in the calendar. It is...

How to Hire a Faire Agency Without Losing Contr...

As more product brands double down on wholesale, hiring a Faire agency has become a serious growth decision — not a casual one. But founders are asking a smarter question...

If Your Product Is Successful on D2C, Should Yo...

Short answer? Yes — but only if you treat it like a serious growth channel. Long answer? Let’s break it down properly. Step 1: If D2C Is Working, What Does...

Will hiring a Faire agency hurt my ranking?

If your Faire account is already generating revenue, it’s completely reasonable to worry about disrupting what’s working. Ranking on Faire is earned over time through performance, reviews, engagement, and consistency....