Faire’s search algorithm takes over 100 different factors into consideration when a retailer makes a search for a particular product.
Guess what the number 1 factor is that the algorithm prioritises over anything else?
DIRECT MATCHES
That’s right. If a retailer searches for ‘bamboo socks’ the first thing the algorithm will look for is any products that contain those key words.
We took this into consideration when SEO optimising our own brand and now our socks take up the top row for searches on our own key words.
That is why we put so much emphasis on getting those relevant and trending keywords into your listings, and now you can do it in bulk with our easy to use template.