Should you join Faire Australia?

Should You Join Faire Australia? (Short Answer: Probably)

If you’re an Australian brand wondering whether Faire is worth it — we get it. There’s a lot of noise out there, and a ton of platforms promising wholesale magic.

But here’s the real talk: Faire Australia is still a wide-open growth opportunity — especially compared to saturated markets like the US and UK. And if you play it smart, it’s also one of the fastest ways to start growing internationally.

Why Faire Australia Is Still a Big Opportunity

  1. Less saturation = more visibility. Aussie categories aren’t (yet) flooded with thousands of similar listings. That means better organic reach and lower competition for search terms — great for emerging brands with strong USPs.
  2. Built-in access to global retailers. Joining Faire Australia doesn’t mean you’re stuck selling just within the region. You can still get picked up by stockists in the US, UK, and beyond.
  3. Faire loves Aussie brands. They’re actively investing in the region. And based on what we’ve seen across accounts, Australian makers still punch above their weight in style, sustainability, and originality. (Just make sure your packaging and photography match up.)

Why We’re Biased (in a Good Way)

We are based in Australia for most of the year — and we love working with local brands. There’s just a different energy here: more boldness, less BS, and genuinely great product innovation.

We’ve helped Aussie founders grow from their first Faire sale to hundreds of retailers globally — often just by tightening their SEO, upgrading product photos, and setting up a smart outreach strategy.

We mainly work in between Australia and UK, and as a large proportion of clients are based in the US we also spend time there, so if you’re looking to enter into the markets as well as your home base of Australia, we have the tried and tested methods!

What to Watch Out For

  • Shipping costs can bite. Make sure you factor in international fulfilment and margin buffers, especially if you’re sending from AU to the US.
  • Photos + listings matter more than you think. You can’t rely on your product alone — you need to sell the shelf presence.
  • The algorithm plays favourites. Consistency (emails, reviews, product uploads) makes all the difference.

Should You Join?

If you’ve got a retail-ready brand, a small range of high-quality products, and a willingness to grow — yes, Faire Australia is absolutely worth it. But don’t wing it.

🛠️ We can help you get set up right — or take over growth entirely. From strategy to SEO to full account management, we’ve scaled Aussie brands across Faire and the results speak for themselves.

👉 Request a call — we’ll review your brand, share what’s working right now, and map out a clear Faire game plan.

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