Our own brand. Our first Faire growth story. A stronger range and consistent retailer outreach built a wholesale channel that now reaches distributors around the world.
Bamboo socks · Animal conservation
United Kingdom
OUR OWN BRAND
Before helping other brands grow on Faire, we built our own bamboo sock business. Bare Kind started with fewer than ten designs, no barcodes, and packaging that couldn’t hang in a shop.
We rebuilt the wholesale proposition on our own account. The ambition: zero to 1,000 retailers. The lessons became the foundation of Candid Founders.
A RANGE WORTH STOCKING
We grew the catalogue to 15 times its starting size, with animal designs for different customers and retail audiences. Stronger listings and search visibility helped buyers discover the range.
THE RESULTS
In the first two years on Faire, we built a retailer network from zero to more than 1,000. By the time of the original case study, the account also reported the results below.
WHAT WE BUILT
We improved the wholesale offer while building retailer relationships. Packaging, displays, and consistent communication gave buyers more confidence in the brand.
WHOLESALE READINESS
We invested in packaging, point-of-sale displays, and marketing support so retailers could see how Bare Kind would work in their stores.
A clearer proposition helped turn a small sock range into a brand buyers could confidently give space to.
RETAILER ACQUISITION & RELATIONSHIPS
We generated 80,000 leads across several retail niches. Weekly emails and daily messages built relationships ahead of key buying periods, especially Christmas.
FIND. NURTURE. SUPPORT.
Build a diverse retailer funnel around the different audiences for the range.
Send regular emails to keep the range and seasonal buying opportunities in view.
Message retailers, answer questions, and build relationships beyond the first order.
A consistent rhythm of acquisition, email, and personal communication.
BUILT FOR THE SHOP FLOOR
Retailers needed practical ways to merchandise the range. Counter displays and packaging made the product easier to present in-store.
BEYOND FAIRE
Faire growth strengthened Bare Kind’s wider business. A better range and wholesale proposition helped open the door to international distributors, a US business, and orders at a new scale.
A RECENT WHOLESALE MILESTONE
10,000We recently landed a single order for 10,000 pairs of socks—a major milestone for our wider wholesale business.
We have secured distributors in India, Canada, New Zealand, Europe, and beyond.
THE NEXT CHAPTER
We have also launched Bare Kind USA, expanding the business in the United States.
RETAILER PROOF
The original Faire snapshot showed a 5.0 average rating across 164 reviews, with 98% five-star reviews. Product quality, fulfilment, and communication all held 5.0 ratings.
RETAILER REVIEW
Fantastic product and lovely business to work with.
YOUR NEXT STAGE OF GROWTH
We have grown our own brand from a new Faire account into a global wholesale business. We bring that experience to your retailer acquisition, catalogue presentation, and day-to-day account management.
