Monthly Faire sales grew by 180.8% from February to July 2026, reaching a new record. The renewed partnership built on an earlier storefront transformation, with 559 retailer customers and a 38% repeat purchase rate.
Artisan Gemstone Jewelry
Chicago, Illinois
THE BRAND
Founded by Pam Green after a nursing career in Chicago, Anokhi Green brings her love of India and natural gemstones into colorful, small-batch jewelry made with artisan partners in Jaipur.
Our job was to translate that personal story into a wholesale experience retailers could discover, shop and share with their own customers.
TWO CHAPTERS OF GROWTH
We began working with Anokhi Green on 18 June 2025. Chapter one focused on the foundations: brand storytelling, product organization, photography, discoverability and retailer communication.
Our aim was simple: make the wholesale experience so strong that the brand—and its retailers—would want to keep coming back.
Anokhi Green returned in early 2026, with the renewed partnership underway between February and March. Chapter two built on those foundations with ongoing account management and fresh creative, leading to a record sales month in July—2.8 times February’s sales.
CHAPTER ONE / BUILD THE FOUNDATIONS
Anokhi Green already had a compelling product and a clear creative point of view. Our first job was to translate that into a consistent wholesale experience on Faire.
We organized the catalog around retail-friendly collections, clarified product copy and gemstone storytelling, and created a more cohesive visual experience. Seasonal email campaigns and retailer messaging gave the improved storefront a route back into buyers’ conversations.
THE STOREFRONT TRANSFORMATION
Storefront design, product detail and retail support brought the brand’s story into the buying experience.
FAIRE SHOP & COLLECTIONS
A refreshed cover and seasonal collections—including Summer Candy Opal, Summer Bright Gemstone and Modern Hoops—made the catalog easier to explore. Product copy clarified materials, sizing and gemstone meaning.
PHOTOGRAPHY & PRODUCT INFORMATION
Consistent product photos, close-ups and styled imagery showed color, scale and finish. Review graphics and FAQs placed buyer reassurance alongside each piece.
RETAIL SUPPORT
A custom table talker carried the gemstone story into physical stores, giving retailers a ready-made way to introduce and merchandise the brand.
CHAPTER TWO / THE RETURN IN 2026
When Anokhi Green came back, we had a stronger storefront to build on. The next chapter kept listings, seasonal collections and creative moving together. Acquisition targeted gift shops, boutiques and fashion-accessory stores; follow-up supported first orders, abandoned carts and reorders.
Seasonal storefront banners gave retailers a fresh buying story while keeping the brand’s identity consistent.
2026 SALES RESULTS
Monthly Faire sales grew by 180.8% from February to July 2026, reaching a new record. Average monthly sales across March–September were 99% above February.
August followed at 2.6 times February’s sales and September at 1.6 times, with both months ahead of the same months a year earlier.
MONTHLY FAIRE SALES
RETAILER REACH
The purchasing retailer base grew from 177 to 559 in the year to October 2026—a 215.8% increase.
New-retailer acquisition also accelerated: 367 retailers placed their first order in the past-12-month period, compared with 165 in the previous year. That is 122.4% growth.
Summer brought the strongest acquisition months: 57 new retailers in July and 59 in August.
THE 2026 CREATIVE WORK
Product pages need to do more than look beautiful. They need to show what makes the jewelry different, explain the materials and details, and help buyers see how pieces can work together.
In September, we created product-specific infographics for 84 products and zoomed-in imagery for 44 products.
Pastel Rainbow Shell Pearl Necklace
Americana Beaded Necklace
Layered pearl necklace
BRAND & PRODUCT GRAPHICS
Selected examples from the Anokhi Green design library: brand values, the founder story, close-up detail, artisan craftsmanship, pairing ideas and retailer FAQs.
LOOKBOOK DESIGN / 26–27
We designed a 24-page lookbook for Anokhi Green, bringing the founder story, gemstone details, styling and product information together in one cohesive piece.
Lifestyle photography sits alongside collection details and product pricing, giving retailers a visual way to explore the range and imagine an assortment.
RETAILER EMAIL & MERCHANDISING
Our retailer communication connected product discovery with merchandising ideas: gemstone education, birthstones, seasonal displays and ways to bring collections together.
Campaign creative gave retailers practical ideas for introducing the jewelry, building an assortment and styling it in their own stores.
SELECTED CAMPAIGN CREATIVE
Product-led visuals give retailers a clear starting point for a collection, a display or a buying conversation.
THE COMMUNICATION RHYTHM
Weekly retailer campaigns sit alongside targeted follow-up, keeping the shop experience connected to the next buying decision.
USEFUL CONTENT, AT THE RIGHT BUYING MOMENT
Targeted lead categories, gemstone storytelling and clear product information.
Seasonal collections, pairing ideas, styling and retail display guidance.
First-order thank-yous, cart follow-up, review requests and lapsed-buyer messages.
RETENTION & BUYER VALUE
215 retailers placed another order within a purchasing base of 559, giving a 38% repeat purchase rate. Average orders per buying customer stood at 2.2. Lifetime revenue per buyer was 215% of average order value.
New buyers expanded the account’s reach, while repeat purchasing contributed to the value of the existing base.
IN PAM’S WORDS
TESTIMONIAL
Working with Candid Founders has been a true turning point for Anokhi Green. They helped me take everything I love about my brand—my story, my Jaipur artisans, and the beauty of natural gemstones—and translate it into a wholesale presence that feels professional yet still true to me.
From organizing my products into clear collections and creating seasonal campaigns, to refining my copy so it consistently reflects my values, and even optimising my photography so buyers can really see the quality of each piece, they made my Faire shop easier for boutiques to shop and trust. I especially appreciate how they kept my voice intact while building in strategies like tiered incentives and email marketing that I wouldn’t have had the time or expertise to develop myself.
Thanks to Candid, Anokhi Green now shines on Faire in a way that matches the heart behind the jewelry.
WHAT THIS CASE SHOWS
Translate the story. Keep the founder’s voice and artisan roots visible, while giving retailers clear reasons to stock the range.
Make the catalog easier to shop. Consistent imagery, product detail, FAQs and seasonal collections help buyers move from interest to an assortment.
Give people a reason to return. Merchandising ideas and targeted follow-up support the retailer after the order, while ongoing creative keeps the range fresh.
Build a partnership worth continuing. Chapter one strengthened the foundations. Anokhi Green’s return gave us the opportunity to build on that work, reaching a new sales peak and a wider purchasing base in chapter two.
A PARTNERSHIP WORTH CONTINUING
We helped Anokhi Green build a stronger wholesale foundation. When the brand returned, we built on that work together—reaching a new record sales month on Faire.
Ready for a partnership that keeps moving your brand forward? Let’s build your next chapter.
