From $31K to a record $55K month on Faire.

Catalog SEO. Stronger product listings. Consistent retailer acquisition. A fully managed account that reached a record month within three months.

A collection of colorful star and crescent moon jewelry charms arranged on a white marble round tray against a white background with soft shadows.
A crystal gift set in a purple box with shredded paper, including two polished purple stones, a white crystal pointer, and a small beige drawstring pouch, arranged on a white surface with a card beside it.

Soothing Crystals

Crystals & Spiritual Wellness

Delaware, USA

$55,454Highest-ever monthly sales
$141,632Faire sales in the latest 90 days
657Retailers ordered in 90 days

THE OPPORTUNITY

A proven brand. More potential than time.

Soothing Crystals already had product-market fit and a growing Faire account. Alan and the U.S. team had been working with Andy on a consulting basis. They knew what to improve, but didn’t have the bandwidth to act on every recommendation.

Fully Managed Faire Growth put an expert team inside the account every day, turning the advice into consistent execution.

WHY THEY HANDED OVER THE ACCOUNT

We knew the potential in the account was there, so we handed over the keys.
Alan · Soothing Crystals

“We'd worked with Andy on a consulting basis for a while, so we already knew Candid Founders were the go-to experts on Faire. What made us take the jump into Fully Managed Faire Growth was that we simply weren't able to act on all the ideas and advice Andy was giving us each month.”

WHAT WE CHANGED

Three changes. A stronger path to purchase.

Make the products easier to find, easier to understand, and harder to forget. These were the three priorities behind the account’s next stage of growth.

CATALOG SEO

Small spaces. A smarter product story.

We optimized product titles and descriptions across the catalog, making it clearer what each product is and why a retailer should stock it.

Every listing has to work for both discovery and the buying decision. Our approach gives each field a specific job.

THE LISTING, REBUILT

Product title60 characters
Healing Bracelet | Botswana Agate Bracelet | Beaded Gemstone

A clear identity. Relevant search terms.

Product description3,000 characters
DESCRIPTION EXCERPT

Gemstone Beaded Bracelet, 100% Natural ethically sourced crystals.

These handcrafted pieces combine the vibrant colors and unique textures of semi-precious stones with the artistry of beadwork and weaving techniques.

  • Round beaded, size 7.5 inches.
  • Bead size: 6mm, 8mm, 10mm.
  • Handcrafted, smooth, polished, superior craftsmanship, high quality & durability.

Room for product detail, context, and buyer confidence.

A real Soothing Crystals listing. Two fields, working together.

ONE LISTING. FOUR JOBS.

Help retailers find it.

Relevant language for retailers searching inside Faire.

Make the product clearer.

Clearer signals about what each product is for search systems.

Add search context.

More product information for external searches, including Google.

Support the buying decision.

Better information for retailers when they inspect the listing.

Product imagery & listing design
before/after faire product listings

LISTING DESIGN

Make the listings as strong as the products.

Cluttered, inconsistent graphics became cleaner, more premium product education. Retailers could understand the range and buy with greater confidence.

PRODUCT EDUCATION & LISTING DESIGN

A clearer story. Across the collection.

Faire listing graphics
Image 1 of 5

A more cohesive presentation across the product range.

RETAILER ACQUISITION

Reach new retailers. Keep them engaged.

We combined new retailer outreach, useful emails, and daily account attention into a consistent rhythm.

ACQUIRE. NURTURE. SUPPORT.

Monthly

Add new retailers.

Bring fresh, qualified retailer leads into the account.

Weekly

Give buyers a reason to return.

Email the retailer base with useful product information and inspiration.

Daily

Keep conversations moving.

Respond to messages, follow up, and maintain retailer relationships.

New contacts. Consistent communication. Ongoing support.

THE RESULTS

A record month. Growth across the funnel.

Within three months, monthly sales moved from $31,443 before takeover to a record $55,454. The wider account results show growth in sales, retailer reach, and purchasing activity.

Monthly sales before takeover$31,443
Record month, three months later$55,454
$141,632Sales in the latest 90 days
2,127Retailers have purchased
657Retailers ordered in 90 days
772Orders in 90 days
8,453Shop visits this quarter
6.5%Current-quarter conversion

THE GROWTH CURVE

Monthly Faire sales

USD · APR–AUG 2026
Monthly Faire salesApr 26: $31443. May 26: $40859. Jun 26: $42213. Jul 26: $55454. Aug 26: $50644. $0$15K$30K$45K$60K CANDID TAKES OVER $31,443 Apr 26 $40,859 May 26 $42,213 Jun 26 $55,454 RECORD MONTH Jul 26 $50,644 Aug 26

RETAILER PROOF

The experience behind the next order.

A stronger account builds on a product and service experience retailers already value.

RETAILER REVIEW

If I could give more stars I would.
Elisa · Soothing Crystals retailer

“I order often with Soothing Crystals - they have excellent quality items and ship quickly. They are also very kind and helpful if you have questions!”

  • Excellent product quality
  • Quick shipping
  • Helpful service

YOUR NEXT STAGE OF GROWTH

Your brand has proved itself. What could it do on Faire?

We help established consumer brands build a stronger wholesale channel, from the first product impression to the next retailer order.

Get in touch