Faire Report #9: Faire Plus grows, Collections pricing & Business Use Buyers.

What’s on my brain this week?

Exclude pricing from collections in emails

You can now exclude pricing when adding collections to Faire emails, which is a great update for brands with multiple variants sitting inside one collection.

Our general advice is still to show the wholesale price to retailers wherever possible. Retailers want clarity, and pricing helps them make faster buying decisions.

But if the pricing does not work cleanly within a collection, or one displayed price makes the range look confusing, removing the price is the simpler option.

Business use accounts are a big opportunity

Tens of thousands of businesses use Faire as buyers, which is why Faire has brought out business use accounts.

This is great news for brands. It increases the total addressable market on Faire, which means your target market as a brand gets bigger too.

Our view is simple: don’t say no to good sales. If a business buyer is a strong fit for your product and the order makes sense, that is still a valuable opportunity.

Faire Plus is getting serious

Faire Plus is aimed at larger retail opportunities, including retailers with multiple doors. From what we are seeing, these retailers will often test a brand in one or two stores first, and if it works, the follow-up orders can be huge.

For some of the really big retailers, we are also seeing Faire retail success managers get involved before the order comes through. They are reaching out to brands directly to help make sure larger orders run smoothly, because the tooling is not fully there yet.

Long term, we expect this to become much more automated. There will likely be Faire Plus filters for retailers, which means a retailer could choose to only see brands that are part of Faire Plus.

Faire Plus is open to brands that meet the requirements, including having a certificate of insurance with cover over £2 million. If you can qualify, this is absolutely worth paying attention to.

Final thought

That’s what’s on the brain this week, hope you find it insightful. Let me know if you have questions.

See you in the algorithm,

Andy