4 Common Mistakes to Avoid to Make More Sales on Faire

4 Common Mistakes to Avoid to Make More Sales on Faire

No sales on Faire? You’re not alone, but you might be making some easily avoidable mistakes. As someone who manages a six-figure Faire marketplace account and runs Faire wholesale accounts for other brands through Candid Founders, I’ve seen patterns that can make or break success on the platform. 

If you’re wondering why your Faire shop isn’t converting, read on. These are the top mistakes we see time and time again, and what you can do to fix them. 

Small Product Range

    A common issue I see is accounts with fewer than five products listed. Faire is a competitive wholesale marketplace and having a limited product range makes it hard to stand out. 

    Unless your product is truly unique, retailers will likely choose brands with a wider variety. For example, if you sell candles and only have three options, buyers may go to one of the hundreds of other Faire brands offering a broader selection. 

    Fix It: 

    • Expand your range – Expanding your range gives retailers more options when shopping on your Faire store. 
    • Work with what you have - Add new variations, bundle products or introduce complementary items to help expand your current portfolio. A more extensive range boosts your chances of making a sale. 

    Low Quality Product Images

      Bad product photography is a dealbreaker. Retailers have told us that poor images make them hesitant to buy from a Faire brand. Your product photos are often the first impression you make, so ensure they’re top-notch. 

      Retailers often use these images for their own marketing in-store or online, so quality matters. 

      Fix It: 

      • Use high-resolution images – Ensure you’ve got some good lighting when taking your product photos.  
      • Showcase multiple product angles - Make sure that you showcase multiple angles and product details.  
      • Lifestyle photos always win - If possible, include lifestyle shots to help retailers visualize the product in use.  

       

      Think of your images as part of your sales pitch. Good photos don’t just show a product, they also sell it. 

      Limited SEO Optimisation

        If your products aren’t appearing in search results, your listings probably lack proper SEO optimisation. Using appropriate search terms and keywords on titles, descriptions, and tags is crucial for brand visibility on Faire marketplace. 

        Faire is a saturated platform, so if you don’t take advantage of every character limit available, you’ll definitely be missing out. 

        Fix It: 

        • Use relevant keywords – Use keywords that retailers are searching for in the Faire search bar.  
        • Optimize listings for seasonal events – Optimise for key events like Christmas, Halloween, or Valentine’s Day.  
        • Highlight the key features of your products - Is it a great gift? Mention that. Is it for kids? Include it. For example, we optimise our bat socks listings with Halloween-specific keywords to capitalise on seasonal searches. 

        Limited Time Investment

          Faire isn’t a “set it and forget it” platform. Success requires ongoing effort, from lead generation to email outreach, inventory updates, and even attending trade shows. If you’re not putting in the work, your results will reflect that. 

          Fix It: 

          • Prioritise Faire: Evaluate whether Faire is a profitable and sustainable channel for your business and prioritise it appropriately. For us, wholesale fills the gap during quieter months, making it a key revenue driver. 
          • Streamline Efforts: Find the activities that yield sales and focus on them. For instance, Instagram doesn’t drive much revenue for us, so we maintain it minimally while prioritising wholesale. 
          • Outsource If Needed: If you’re short on time or resources, outsourcing might be the answer. Agencies like Candid Founders can manage your Faire account, ensuring it grows while you focus on the other parts of your business that you enjoy doing. 

           

          Conclusion 

          Faire can be a game-changing platform if you’re using it right. The common pitfalls to avoid are having a small product range, using low quality images, having limited SEO optimisation, and investing limited time on the platform. 

          We’ve built Faire into a six-figure revenue stream for our brand, and we can help you do the same. Whether you’re struggling to get started or looking to scale, we’d love to support your growth.

          Want help managing your Faire account? Email us anytime at hello@candidfounders.com and we’ll help you with your account while boosting sales. 

          For more tips, subscribe to our Candid Founders YouTube channel for weekly videos to help you succeed on the Faire platform. Let’s turn your account into a thriving sales machine! 🚀 

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