How to Build Collections on Faire to Maximise Your Wholesale Success

As an agency running multiple six-figure brands on the Faire platform through Candid Founders, we've learned a lot along the way. In this blog, we share our top tips for creating collections on Faire platform to help you streamline your product organisation, improve your SEO, and ultimately increase sales on Faire wholesale marketplace. 

Faire provides a great help centre and FAQ section to guide you through every step of using the platform, but in this post, we’ll walk you through how we do it on our accounts and share some practical advice that will help you thrive. Let’s dive into the process of building Faire collections! 

Step 1: Getting Started with Collections 

Once your products are uploaded to the Faire platform, you’ll want to organize them into collections. A collection is a group of related products that can be featured on your shop page. This makes it easier for retailers to find what they’re looking for. To create a collection, simply go to Products > Collections. 

Faire B2B ecommerce marketplace lets you easily sort your products into different collections based on various criteria including product type, seasonal themes, or new arrivals. 

Step 2: Adding Products to Your Collection 

Creating a collection on Faire is straightforward. Once you're in the Collections tab, you can search for products by name or SKU to add them to the collection. I suggest being strategic with your collection names and descriptions to ensure they’re SEO-friendly. This will help increase visibility when retailers search for products related to your brand. 

For each collection, you can also upload a featured image. Faire recommends adding a featured image, and so do we because it helps with the overall look and feel of your page, making it more visually appealing. It is also a chance to get creative and align the image with your brand aesthetic. 

You can either use an image from your product photos or upload a custom image that represents the collection as a whole. This is especially useful if you want to convey a seasonal or promotional vibe. 

Step 3: Enhancing Your Collections with Videos 

One feature I haven’t fully explored yet is the option to add a feature video to your collection. Faire platform allows you to upload videos, which can be a game-changer for people in a product category like apparel. This is because they can show off the product in motion to help close the sale. 

For example, if you sell dresses, jewellery, or any other wearable items, a video that demonstrates how the products look when worn can make a huge impact. Videos can also be helpful for practical items because they can how they’re used in real life. We recommend giving this a try if you haven’t already. It’s a great way to bring your products to life. 

Step 4: Types of Collections to Create 

Now, let’s talk about what types of collections you should consider adding to your Faire online shop. We recommend the following: 

Step 5: SEO Optimisation for Collections 

The key to success on any marketplace is visibility. As you organise your collections, make sure each collection is optimised for SEO. The collection titles and descriptions should include relevant keywords that retailers may use to search for products like yours. This will help ensure that your collections show up in search results, driving more traffic to your shop. 

One thing to keep in mind is that the collection titles won’t take up much space on the page. It is therefore important to use the featured image strategically. This is where you can showcase the full title and provide additional context visually.  

Here’s an example: If your collection is titled “Matching Family Socks: Adults & Kids,” you may want to make sure that your featured image displays the full title. This will give your collection a more polished and professional look. 

Step 6: Managing Your Collections 

One of the great things about Faire wholesale marketplace is how easy it is to manage your collections once they’re created. You can publish, unpublish, or set collections to draft status at any time. This means you don’t have to delete old collections—just bring them back when it’s relevant. An annual Christmas collection is a good example of this.

Additionally, you can create promotions specifically for each collection. For instance, you could set up a collection for sale items and offer discounts exclusively for that group of products. This feature makes it super easy to run promotions without needing to update each individual product listing. 

Final Thoughts 

Building collections on Faire marketplace is an easy and effective way to organise your products, improve your visibility, and enhance your wholesale business. By curating collections that are both strategic and visually appealing, you’ll make it easier for retailers to browse and purchase your products. 

If you haven’t set up collections in your Faire shop yet, I highly recommend doing so. And if you’re feeling overwhelmed by all the administrative tasks that come with running your account, don’t hesitate to reach out to us at hello@candidfounders.com. We’d be happy to help manage your account and make sure your shop is running smoothly. 

I hope you found these tips helpful! If you did, please subscribe to our newsletter YouTube channel, Candid Founders, where we share weekly advice on helping you thrive on Faire. 

Stay tuned for more practical advice that will help your business succeed in the wholesale marketplace!