How to Fix 5 Things Compromising Your Brand on Faire Marketplace
If you're struggling to get reach and sales on Faire wholesale marketplace, chances are these five things are holding your brand back. The good news? They’re easy to fix! Since we run several Faire brand accounts, we’ve spotted common mistakes that can hurt your brand’s performance. Let’s dive into the top five things you need to fix to boost your store’s performance.
1. Inaccurate Lead Time
Your lead time matters, a lot! While it’s okay to set it anywhere from 1 to 90+ days, the key is to be accurate. If your orders are late, the Faire algorithm will penalize you and this will affect your customer reach and sales. Even if you have a long lead time, as many handmade brands do, make sure it’s realistic so customers know what to expect.
2. Skipping Shop Optimisation
Faire wholesale marketplace gives you a checklist of optimisations in your shop settings and it’s a good idea to use it. This checklist includes:
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Compelling brand story: Craft a detailed brand story that includes your location, establishment year, social media links, values, and mission to connect with retailers.
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High-quality brand imagery: Use high-resolution images and videos for your products, ensuring they are clear, well-lit, and free from text or watermarks.
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Clear product descriptions: Write concise and informative product titles and descriptions, incorporating relevant keywords to improve searchability.
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Relevant tags: Apply appropriate product and brand tags to enhance discoverability, allowing retailers to find products that align with their needs and values.
If you’re unsure how to optimise your Faire product listings, our ultimate Faire SEO guide will guide you on how to do that and more.
3. Late Replies to Customer Messages
As harsh as it may sound, you have two working days to respond to customer messages before Faire penalizes your account. That’s why it’s essential to log in to your Faire account daily and stay on top of messages. If someone places an order, send them a message to acknowledge receipt of their request. Good customer service builds trust and encourages repeat business.
4. Ignoring the Faire Automated Emails
Within the “Marketing” tab, Faire wholesale marketplace offers three automated emails that you can turn on. While we don’t know the exact impact on the Faire algorithm, if Faire offers a tool, use it on your store for best results. We believe that these emails can help drive engagement and sales.
5. Lacking Customer Reviews
No reviews equals no trust. If you don’t have any reviews yet, use your Faire Direct link to drive orders and start collecting them. Sometimes, getting reviews is as simple as asking customers for them.
Write a message to the customers that have ordered with you before, start by thanking them for purchasing from you and request them for a review. Remember to let them know why you need the reviews; they help your store to grow!
Final Thoughts
I hope this guide helps you fix these common issues and start seeing better results on Faire marketplace. Keep an eye out for inaccurate lead times, skipping shop optimisation, late Faire message replies, ignoring automated emails and having no customer reviews.
If all this feels overwhelming to you and you just don’t have the time to do it, we can help. Get in touch at hello@candidfounders.com and we’ll send you an info pack. At Candid Founders Agency, we manage multiple six-figure brands on Faire marketplace, including our very own sock brand, Bare Kind.
We aim to help you grow your business on Faire by dropping weekly tips to keep you ahead of the game. On the other hand, if you're a pro and can manage everything yourself, amazing! Stay tuned for more actionable tips. Thank you for reading and we’ll see you in the next post.