How to Get Your Faire Shop Ready for Black Friday
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When it comes to wholesale, timing is everything.
Your retailers aren’t shopping for Christmas in December, or for Black Friday in late November. They’re stocking up weeks (sometimes months) in advance.
That’s why, if you want to win big on Faire during the retail rush, you’ve got to prep your account early.
Why Early Prep Matters
Think about it: during Q4, millions of customers are out shopping across four of the biggest days of the year:
- Black Friday
- Cyber Monday
- Small Business Saturday
- Christmas Shopping Weekend
If your retailers don’t already have your products on shelves (or online), you’ve missed the moment.
Retailers need to feel confident they can stock up, display, and sell through your products at the exact right time. That confidence comes from how you show up on Faire.
How to Prep Your Faire Account for Retail’s Busiest Season
Here’s your checklist to make sure you’re not left behind this year:
1. Refresh Your Product Listings
- Add seasonal keywords (Christmas, gifting, stocking fillers, winter collection).
- Update descriptions with clear details on packaging, sizing, and materials.
- Upload lifestyle photos with a festive edge — think cosy settings, holiday gifting scenes, or retail displays.
2. Plan Promotions Early
Retailers are deal-hunting too. Offer:
- Early-bird discounts for bigger orders placed ahead of time.
- Bundled sets or gift packs.
- Limited-time promos tied to Black Friday or Small Business Saturday.
3. Email Your Buyers Weekly
Your Faire email tool is your secret weapon. Remind retailers what’s new, what’s trending, and what’s selling fast. A steady cadence keeps your brand top of mind when they’re buying.
4. Message Inactive Buyers
Don’t wait for them to come back. Reach out with a simple DM:
“Hey [Name], we’ve just launched our holiday range — would you like help restocking for Black Friday?”
Personal touches go a long way in a crowded marketplace.
5. Check Stock Levels & Lead Times
The fastest way to lose a retailer’s trust is late shipping.
- Tighten your lead times where possible.
- Highlight which products are “ready to ship.”
- Clear out any low-stock summer items to make room for your holiday bestsellers.
Final Word: Make Q4 Your Growth Engine
Retail’s busiest days of the year aren’t just big for your stockists — they’re big for you too. A strong November/December can set you up for an incredible start to the new year.
But only if you’re visible, ready, and proactive on Faire.
📞 Want us to build your Q4 sales plan?
That’s exactly what we do for our clients — from seasonal SEO to product drops to email strategy.
👉 Book a call with our team and let’s get your Faire account prepped for retail’s busiest season.