How to Optimise Faire Product Listings For More Sales

How to Optimise Faire Product Listings For More Sales

Faire wholesale marketplace states that high-quality product listings can drive up to 25% increase in conversion rates. But what exactly does "high quality" mean? And how can you improve your listings to maximise your conversions? The good news is that we've done the research, and we're here to break it all down for you. 

In this article, we’ll take you through the two key elements of high-quality listings and how to generate effective product descriptions that convert.  

The Two Key Elements of High-Quality Listings 

Faire marketplace emphasizes two main factors that determine whether a product listing is considered high quality: 

  • Imagery – The product photography you upload alongside each listing. 

  • Text – The product descriptions you add to help buyers better understand your product. 

Faire provides a clear list of criteria to follow, and any time Faire gives guidelines, you can bet we’re following them! Let’s dive into how you can optimize both your product images and descriptions to boost your conversions. 

Optimising Your Product Images 

Faire wholesale marketplace has specific image requirements that you need to meet. They are as follows: 

  • At least three product images (preferably more) 

  • Image dimensions of 2,000 x 2,000 pixels 

  • Types of images needed: 

  • Main product shot on a white or light background 

  • Lifestyle shot showcasing the product in use 

  • Close-up shot to highlight texture or details 

  • No watermarks, overlays, or added text on images 

  • Square crop for non-apparel brands and rectangular crop for apparel brands 

  1. Featured Image Optimization 

Your featured image is the main image displayed in your store and on Faire’s marketplace. Since this is what retailers first see, it needs to be clear, high-quality, and true to the product’s actual colour.  

A pro tip is to avoid any excessive colour editing that could make the product look different in real life. This will help you to prevent customer dissatisfaction, product returns and the dreaded bad review. On our Faire store, we ensure consistency by: 

  • Using flat-lay images – These are great for non-apparel products like socks, accessories, and stationery. 

  • Consistent aesthetics – This helps ensure that our entire product catalogue remains easy on the retailer’s eyes. 

  • High-resolution images – These help to accurately depict product details, texture and colour. 

  • Size guide - Adding a size guide within the image gallery minimises retailer confusion. 

 

Like all human beings, retailers are visual people. Their goal is to make products look appealing in their own stores. If your imagery is poor quality, it will reduce their confidence in your brand. We also provide our retailers with Google Drive access to our images so they can use them for their own marketing. 

Should You Include Video? 

If you have access to product videos, use them! Videos can help showcase how an item is worn (for apparel brands), how to use a product (for more technical items, and a 360-degree view of the product (for items like candles, accessories, or home goods). 

Even a simple, well-lit studio video can help your Faire shop stand out from competitors on Faire marketplace. 

 

Writing Product Listings That Convert 

Faire wholesale marketplace gives you 60 characters for your product title and 1,000 characters for the product description. It is essential to use every last bit of this space wisely to optimise your Faire product listings. 

  1. Product Titles 

Faire marketplace suggests including relevant keywords in product titles. These are things like: 

  • Product type (e.g., "Knit Cotton Socks") 

  • Attributes (e.g., "Eco-Friendly, Handmade") 

 

You should definitely avoid unnecessary words like "sale," "free shipping," or promotional terms because they eat into space you could use for more effective words. Additionally, use the dedicated SKU field instead of adding SKUs to the title.  

Product Descriptions 

Your product descriptions should be structured and easy to read. You can use bullet points to achieve this. Use seasonal and trending keywords to improve SEO like "Stocking Filler" for holiday-related products. Include essential product details to make it easy for the retailer to understand what they’re getting. These can be things like: 

  • Product size and dimensions 

  • Material and care instructions 

  • Colour options 

  • How the product is used 

A pro tip is to avoid adding details that frequently change, like pricing, promotions, or shipping costs. This is because it makes you have to keep updating listings from time to time, creating unnecessary work for your already full schedule. 

Pro Tip: Quarterly SEO Updates 

We update our product listings quarterly to stay aligned with search trends and retailer needs. That said, we still avoid frequent changes to maintain consistency and prevent confusion. 

Final Thoughts: Time to Audit Your Listings! 

Now that you know what makes a high-converting Faire marketplace listing, take a look at your own product pages and audit your current listings. Ask yourself whether your images are high-quality and meet Faire’s criteria, whether your product titles are optimised with the right keywords and whether your product descriptions clearly highlight key features. 

If you answered yes, amazing! If not, you now have a checklist of improvements to make. We hope this guide was helpful! Be sure to subscribe to our YouTube Channel for more weekly insights to help your brand thrive on Faire wholesale marketplace. 

Do you need help with Faire? Our team at Candid Founders offers Faire account management services to help take the load off. Get in touch with us at hello@candidfounders.com or visit our website for more details. 

 

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