How to Prepare Your Faire Account Before You Get Approved

How to Prepare Your Faire Account Before You Get Approved

Did you know that when your Faire account first gets approved, the Faire algorithm gives you a time-limited visibility boost? You’ll appear on the “New Brands” page and Faire wholesale marketplace actively promotes your products to retailers for free! This puts you right in front of buyers looking for fresh stock.  

But here’s the catch: if your brand isn’t ready, retailers will bounce. That initial momentum is your best shot at driving early sales and shaping your algorithmic success long-term. 

We've seen how powerful those first few weeks can be, and this guide is here to help you get prepped before you even get approved. Read on to learn how to make the most of your debut window on Faire marketplace. 

⚙️ Understanding the Algorithm: Why This Prep Matters 

The Faire algorithm looks at over 100 factors to decide where your brand appears in search results, even as a brand-new seller. These factors fall into three key categories: 

  1. Product Listings and Titles 

  1. Product Imagery 

  1. Prior Retailer Behaviour 

Even if you're new, you can influence all three from day one. And that means you can train the Faire algorithm to serve your brand to the right buyers from the start. 

✍️ Nail Your Listings: Titles & Descriptions That Sell 

If you’re already selling online, especially on marketplaces), you likely have solid product descriptions, and that’s a head start. When it comes to Faire wholesale, product titles can be up to 60 characters, while descriptions can be up to 1,000 characters 

Use as much of this space as you can to target the relevant search keywords your ideal retailers are likely to be typing in. SEO is crucial for discoverability on Faire. What’s more, exact keyword matches get priority in search results. Check out our Ultimate Faire SEO template to help you bulk upload your listings on Faire instead of doing it one by one. It’s a total time-saver. 

📸 Sort Your Imagery: First Impressions Really Matter 

Faire wholesale marketplace recommends you have at least three high-quality images per product. However, we believe more is better. This is what you'll need: 

  • Primary Image: Use a clean, well-lit, white background photo with no overlays or text. This image will show up in search and on your shop page. 

  • Lifestyle Image: This helps retailers imagine your product on their shelves or in their customers’ hands. 

  • Optional Images: If you can, add back of packaging, detail shots, or in-use images, depending on your product type. 

Be sure to keep the visuals consistent. If your product photos look mismatched or messy, your brand will appear less polished and that impacts trust and conversion. 

🛍️ Bring Your Own Retailers: Boost Sales and Train the Faire Algorithm 

Even as a brand-new account, you can influence retailer behaviour on Faire by bringing your own customers with you. If you already have retailers, ask them to place their next order through your Faire Direct link. You can also offer a “Welcome to Faire” discount to incentivize them to order early. 

In case you don’t have customers yet? Do some lead generation and invite retailers via Faire Direct. The best part about this is that these orders are commission-free. 

Every sale tells the Faire algorithm, “Here’s the kind of retailer who buys this product.” Beyond making money, you’ll be shaping who sees you in Faire search results going forward. 

🎯 Final Tips to Make Your First Weeks Count 

  1. Use a Referral Link to increase your chances of being approved faster. We’ve seen it work for us anytime a client’s direct application stalls. 

  1. Don’t overdo Faire account setup too early. You’re not guaranteed approval, so just have content ready to upload for after you're in. 

  1. Highlight your “newness.” Retailers love discovering fresh brands, and Faire wholesale marketplace makes exclusivity easy to set. 

  1. Build out SEO-friendly collections even before launch. Plan for seasonal groupings like “Fall Favourites” or “Gifts Under $30.” 

Conclusion 

Getting approved on Faire wholesale marketplace is just the start of your wholesale journey on the platform. However, how you show up in those first two weeks can define your trajectory. Make sure your listings are ready, your photos pop, and you’re activating existing customers to build credibility early. 

Do you need help getting all this in place? That’s exactly what we do at our Faire growth agency, Candid Founders.  

Drop us a message at hello@candidfounders.com, we’d love to support you in getting the most from your first steps on Faire. Alternatively, you could book a free discovery call with us for quicker, more direct contact. 

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