Mastering Customer Filters on Faire for Sales Success
Everyone wants the silver bullet for making sales on Faire. That’s why you’re here, right? To increase your sales on the Faire B2B Marketplace? Well, you’ve come to the right place. This blog is dedicated to providing you with tools, tips, and advice to help you grow your sales on Faire.
The truth about the silver bullet is that there is no single silver bullet that will magically skyrocket your sales. But the good news is that there are many smaller silver bullets that, when combined, create a winning sales strategy.
I cover all these tips on this blog, so make sure to read on to learn how to maximise your Faire brand potential.
One powerful tool that can help boost your sales is Faire’s customer filters. Many people don’t know just how powerful these filters can be. They let you segment your customers effectively and personalise your marketing. Let’s dive into these filters and explore how you can use them to your advantage.
How to Use Faire's Customer Filters
Faire filters are tools that let you narrow down your list of potential customers on Faire market by location, order history, store types, and the product categories they bought from you. Let’s look at how to use these filters to increase wholesale sales on Faire.
1. Abandoned Cart Filter
This filter helps you find customers who have left items in their carts without checking out. To use it:
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Go to your “Customer Tab” and click “Filter.”
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Select “Abandoned Cart” and filter for customers with “Items greater than zero” in their carts.
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Choose the “Last 7 days” option for a fresh, relevant segment.
Why 7 days? Because it’s likely they’re still considering the purchase. They may have gotten distracted or have unanswered questions. Now is the perfect time to reach out and offer assistance.
Tips:
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Send a friendly message to let them know you’re here to help. Something along the lines of, “Hey! I noticed you have items in your cart. Do you have any questions? I’m here to help!”
This isn’t pushy; it’s helpful. Many customers appreciate this nudge, and you’d be surprised how many Faire orders come through as a result!
2. Order History Filter
Your existing customer database is a gold mine. Yes, new customer acquisition is important, but so is nurturing your current customers. With the Order History filter, you can identify customers who made a purchase “Over 60 days ago” but haven’t bought since or focus on high-value customers like those who “Ordered over £500.”
Tips:
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Send a message updating them on new collections.
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Use email platforms like Mailchimp or Klaviyo, or message them on social media.
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For big customers, a personal phone call can work wonders.
3. Review Reminder Filter
Reviews are critical for success on Faire because they influence the algorithm. Use this filter to find customers who have “Placed an order in the last 7 days “(or 30 days if you have longer lead times) or “Not left a review yet.”
Tips:
Send a message asking how their order is and gently remind them to leave a review. This proactive approach can increase your positive feedback.
4. Faire Direct Filter
If you’re finding your own leads, which you should be, the Faire direct filter tells you if a lead is already on the Faire platform.
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On Faire (True): They know the platform, making it an easier sale.
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Not on Faire (False): You can tailor your messaging to introduce them to the Faire wholesale marketplace and its benefits.
Tips:
Use Faire offers like 50% off, free shipping, or credit to sweeten the deal for these customers, whether they are new to Faire or have been on the platform for some time.
5. Store Details Filter
Segment customers by details like store type and location. This helps you to tailor your marketing campaigns. For example, you can create a targeted email to salons promoting beauty products. This filter also helps you to understand your best customers and where they are located to inform your lead generation strategy.
Best Practices for Using Filters
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Regularly Check and Act - Review these filters weekly to stay on top of potential sales.
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Be Personal, Not Pushy - Your messages should be friendly and offer assistance to the buyer instead of focusing on hard selling.
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Analyse and Adapt - Use filters to understand your customer base. Who are your best buyers? What kinds of stores are they? Use this intel to refine your approach.
Wrapping Up: Grow Your Sales with Faire Filters
Mastering these filters can give you a huge advantage on Faire. They help you reach out at the right time, personalise your communication, and retain valuable customers.
I hope you found this guide helpful! If you have questions or suggestions, send us a shout on hello@candidfounders.com. Your feedback helps shape our future content. You can also subscribe to our channel on YouTube and let’s grow your business on Faire together!