Not Getting Sales on Faire Marketplace Anymore? Here's Why and How to Fix It

Have your Faire sales hit a wall? You’re not alone. We’ve been hearing this a lot lately. People tell us, “I used to get loads of sales on Faire marketplace, but now… crickets” or “I think I’m ready to give up.” But before you throw in the towel, let’s talk because your products probably aren’t the problem. 

The hard truth is that Faire wholesale marketplace does not guarantee sales. While Faire is an incredible wholesale platform, it’s not a magic money machine. Therefore, just listing your products and waiting for orders to roll in is like opening a beautiful shop in the middle of a quiet village and not telling a soul. 

Sure, a few buyers might wander in. But unless you actively drive traffic, generate leads, and work the platform, your growth will be slow or non-existent. 

Why Your Faire Sales Have Stagnated 

The reason why your Faire growth has stalled is that you’re not doing enough with your account. When brands ask us to review their Faire accounts, the most common questions we get are: 

9 times out of 10 the product is great and the page is good enough. If you do want to improve your shop page, we’ve got a helpful video with quick wins for optimization, but that’s just step one. 

The Real Game-Changer: Lead Generation 

To get sales, you need to bring in your own customers. That means finding relevant, open businesses that align with your product, reaching out to them with compelling emails and uploading those leads to Faire Direct. The more customers you bring in, the more data you feed the Faire algorithm and the better it gets at showing your brand to the right buyers. 

💡 This becomes a positive feedback loop: More leads → more sales → better algorithm targeting → more sales. 

Where to Find These Magical Leads? 

Here’s what we do for our clients and what you can do too: 

And if you don’t have the time? No worries. You can hire a Faire agency like Candid Founders to do all the work for you. 

Why You Must Upload Leads to Faire Direct 

We know that uploading leads to Faire wholesale marketplace might feel like you’re “giving your customers away,” but you're not. They’re still your customers; you still control the relationship and can contact them off-platform if you want.  

But here’s the real win: the Faire algorithm will reward you for bringing in traffic. We've seen a direct correlation between consistent lead uploads and sales growth. Upload once? You’ll see a little movement. Upload monthly? You’ll start seeing momentum. Upload consistently and email them? Now you're growing. 

Faire Cold Emailing: It’s Not Fun, But It Works 

Cold emailing can feel… cold. We totally get it. But it’s effective as long as you stay consistent. One email won’t do the trick and 10 emails probably won’t either; it’s a numbers game. You need to be visible when a buyer is ready to place an order, and that could take months. So be the brand that keeps showing up.  

Most brands quit early. If you stick with it, you’ll be the one they remember when it’s time to buy. Here’s what you need to do: 

✅ Optimize your shop page (we have a guide for that) 
✅ Actively find and contact your ideal wholesale buyers 
✅ Upload those leads to Faire Direct — every single month 
✅ Email consistently — not just once 
✅ Be the brand that stays visible 

Wrapping Up 

Buyers often need multiple touchpoints before they act, seven, on average. So that first email is just a blip. You need to keep showing up so that when they are ready to order, when it’s restock time, or a seasonal refresh, you’re the brand they think of. 

This probably sounds like a lot of work. That’s because it is; but it’s also very doable. If you don’t have time to manage it yourself, you can outsource it. That’s what we do every day for our clients. At Candid Founders, we find leads, qualify them, email them, and manage the entire process so brands can focus on what they do best. 

If you’re ready to get your Faire sales moving again, or if you just want to chat about how this could work for your brand, feel free to reach out. You can email us at hello@candidfounders.com — we’d love to help.