What Promotions to Set on Faire Wholesale Marketplace

Promotions can be a tricky topic for brands selling on the Faire marketplace. Most people wonder, “If I’m already offering wholesale prices, why should I discount further?”  

It’s a common frustration, but let’s reframe this: Promotions on Faire wholesale marketplace aren’t just discounts, they're strategic tools for increasing order sizes, improving conversions, and building long-term retailer relationships. 

In this article, we’ll take you through why these Faire promotions are essential for brand success and how to set them up for your Faire shop.  

Let’s get started! 

Why Offer Promotions on Faire 

Promotions on Faire work much like the rest of the market. Most brands sell to independent retailers who place smaller orders compared to large chain stores. However, when selling to bigger retailers, they might expect some price negotiation due to volume.  

Similarly, promotions on Faire act as a volume discount to encourage larger orders. For example, at our bamboo sock brand Bare Kind, we run a year-round promotion structured as follows:

• £200+ – Free shipping 
• £1,000+ – 10% off + free shipping 
• £2,000+ – 20% off + free shipping

While not every retailer qualifies for the 20% discount, the “Up to 20% Off” banner at the top of our page helps boost conversions. It also encourages retailers to increase their order sizes. We’ve had many bump up their purchases just to reach the next discount tier. 

How to Structure Promotions for Your Brand 

Effectively setting up promotions for your Faire store will depend on a few factors. Let’s consider those factors next to guide you on how to structure your Faire brand promotions. 

1. Know Your Margins 

You need to have a tight understanding of your unit economics. This means knowing the exact percentage margin you make on both direct-to-consumer (DTC) and wholesale (B2B) sales. Factor in the following aspects as well: 

Once you have clarity on your margins, you’ll know how much discounting you can sustain without putting a strain on your business. 

2. Consider Retailer Markups 

Retailers need to make a profit when they sell your products. If your pricing doesn’t offer them a good margin, they won’t stock your products. The best way to tackle this is to research industry standards and competitor pricing on Faire to ensure you’re offering competitive rates while maintaining profitability. 

In our case, we realised our wholesale prices were too high compared to competitors, so we adjusted them downward. In addition, checking the Faire marketplace for similar products can help you find the right pricing balance. 

3. Use Average Order Value (AOV) to Set Thresholds 

Your current AOV can help determine promotion thresholds. For instance, our AOV at Bare Kind was initially around £150, so we set our first discount tier at £200. This small bump encouraged retailers to add more to their cart to qualify for free shipping. As a result, our AOV doubled over time. 

In our years of experience using Faire, we’ve found that most retailers hate paying for shipping. So, offering free shipping at a strategic threshold can significantly increase order sizes. 

4. Adjust Promotions for Seasonality 

If your business is seasonal, tailor promotions accordingly. For instance, since we sell socks, our busiest time is Christmas, while summer is slower. To manage inventory and cash flow, we: 

Think about creating promotions that can help balance sales throughout the year. 

5. Long-Term vs. Short-Term Promotions 

Our promotion runs year-round, and here’s why: 

However, if your brand benefits more from seasonal or limited-time offers, consider running short-term promotions during peak buying periods.