A fresh story. 50.4% more sales on Faire.

ALLDAE × CANDID FOUNDERS

Upcycled coffee fruit. A colourful soda range. We helped alldae turn a distinctive product into a clearer wholesale story, with better discovery, retailer education, and momentum beyond Faire.

alldae superfruit soda in passionfruit guava, ginger yuzu and hibiscus dragonfruit

alldae

Superfruit soda · Functional beverages

USA

+50.4%Quarterly Faire sales · year over year
+306.7%Unique visits · year over year
11.7%Faire conversion rate · snapshot

Historical Faire snapshot from the original case study · Quarter versus the same period a year earlier.

THE OPPORTUNITY

Coffee is a fruit. That changes the story.

Four friends from the coffee world set out to give coffee fruit a second life. Ryan and his co-founders launched alldae from their cars, selling more than 10,000 cans in their first two months.

The product had momentum. The next challenge was helping more wholesale buyers understand cascara, find the range, and feel confident placing their first order.

WHAT WE CHANGED

Make it easier to find. Easier to understand. Easier to stock.

We connected the product story with the retailer journey: from a search on Faire to the first order, the café fridge, and the reorder.

THE WHOLESALE STRATEGY

One product story, carried through the account.

A memorable explanation of the product gave listings, outreach, and retailer education a shared direction.

DISCOVERY. EDUCATION. RETAILER CONFIDENCE.

01 · Discovery

Use the words buyers search.

Refine titles, tags, and descriptions around cascara, superfruit soda, and the no-added-sugar proposition.

02 · Education

Explain a new category quickly.

Connect the coffee-fruit origin with flavour, ingredients, and lightly caffeinated refreshment.

03 · Acquisition

Keep the next conversation moving.

Target cafés, grocers, and wellness retailers with outreach, follow-ups, reviews, and trade-show communications.

A connected approach to Faire discovery and retailer acquisition.

THE PRODUCT, EXPLAINED

Good imagery does more than show the can.

Retailers need a quick answer to “why should I stock this?” We made room for the origin story, flavour range, ingredient details, and real retailer proof.

Collage of alldae soda products with promotional text and images.

PRODUCT EDUCATION & SOCIAL PROOF

Turn curiosity into buyer confidence.

We brought product benefits, FAQs, café imagery, and retailer feedback into a cohesive set of listing graphics.

Hibiscus Dragonfruit and Passionfruit Guava led the range, with the Variety Pack giving retailers an approachable way to trial the collection.

FROM SCREEN TO SHELF

Keep telling the story at the counter.

The buying decision does not end at the order. Point-of-sale materials give café teams and shoppers a clear explanation of the product where it is sold.

Two images: one of Allendale drinks on a blue sky background, and another of a store interior with drinks displayed.

POINT-OF-SALE DESIGN

A small display. A clearer reason to try.

Simple icons, product photography, and concise messaging turned the cascara story into counter displays, postcards, and fridge communication.

The creative connects the Faire listing with the café experience, carrying the same product story from screen to shelf.

THE FAIRE RESULTS

More discovery. More sales. A stronger account.

The original Faire snapshot records 50.4% sales growth and 306.7% more unique visits compared with the same quarter a year earlier. It also shows Top Shop status, a merchandising score of 100, and a rating of 5.

74Orders · quarterly analytics snapshot
488Unique visits · quarterly analytics snapshot
Top ShopStatus shown in the original dashboard
Analytics snapshot with open orders and top shop performance on a white background
Historical Faire dashboard from the original case study. The quarter is compared with the same period a year earlier; this is not a current reporting period.

BEYOND FAIRE

From the back of a car to Whole Foods.

As alldae’s wider wholesale business developed, Ryan announced the brand’s launch into Whole Foods Market. It was a major milestone for the founders and the business they had built.

Alongside the team’s own sales work, our role focused on a stronger Faire channel, a clearer product story, and outreach that supported broader retailer conversations.

Ryan McDonnell announces alldae’s launch into Whole Foods Market
The founder’s Whole Foods announcement · From the original alldae case study

YOUR NEXT STAGE OF GROWTH

A distinctive product deserves a stronger wholesale channel.

We help consumer brands connect marketplace discovery, product education, and retailer relationships into a more effective Faire account.

Get in touch