Clear thinking. Smarter direction. 

We help founders stop reacting and start leading with confidence. Our strategy sessions give you a clear plan of action based on real e-commerce experience — not just what sounds good on paper. 

What we offer: 

• A proven framework for planning and prioritising 
• Tools to identify high-leverage opportunities 
• Strategic clarity that aligns your team and sharpens your focus 
• Ongoing support to adapt and evolve as your brand grows 

Build a brand that’s profitable and predictable. 

Scaling without the numbers is guesswork. We help you understand your unit economics, forecast future revenue, and model out key decisions so you can scale responsibly. 

You’ll walk away with: 

• A custom financial forecast that works for your business model 
• Visibility into how each channel and cohort performs 
• Confidence in your margins, spend, and cash flow 
• A plan that supports long-term sustainability, not just short-term wins 

Run a business that doesn’t run you. 

Our team dives into your systems, tools, and team structure to remove bottlenecks and set your operations up for scale. We bring an operator’s mindset to help you streamline processes and build a more resilient business. 

We focus on: 

• Operational systems that reduce friction and improve output 
• Team structures that support growth (not just add overhead) 
• Tech stacks and automations that save time and sanity 
• Sustainable ways to scale without burning out 

Nail the back end so the front end can fly. 

Logistics is where great brands either scale smoothly or silently bleed margin. From warehouse strategy to fulfilment partners to shipping workflows & Customs— we help you get under the hood of your logistics setup so it can actually support your growth, not slow it down.  

Here’s how we help: 

• Discuss your current logistics setup for gaps, inefficiencies, and opportunities 
• Advise on 3PL selection, onboarding, and performance metrics 
• Build systems to improve order accuracy, speed, and customer experience 
• Create scalable shipping strategies (domestic & international) that won’t kill your margins 
• Align inventory management with marketing and forecasting so you’re never caught out 
• Logistics might not be glamorous, but it is the backbone of a high-performing brand. We’ll help you build one that scales with you — not against you.