Home Goods Case Study
Driving traffic - fast
We’ve been scaling this home goods brand over the past 9 months, driving a 50% increase in traffic in first 2 months.
Candid Founders Services
-
SEO Listings Overhaul
-
Monthly Product Upload & Optimisation
-
Customer Database Cleaning & Nurturing
-
Lead Generation & Email Marketing
Quick Look
-
↑ 20%
Revenue
-
7% → 10%
Conversion Rate
-
↑ 50%
Traffic
-
+2,000
Qualified Leads
The Business
We took on this account in 2024 when the founder came to us with growing pains and general overwhelm from an ever-growing to do list. The founder makes home and kitchen goods in her own studio based in the US and had seen some success on Faire but realised she didn’t have the time to optimise her account to its full potential.
The Challenge
Drive profitable growth within first 3 months: Increase orders by 10% MoM whilst maintaining over 60% gross margin.
In this case, the business owner was hungry for more sales but she wanted to focus on what she was best at and also enjoyed the most which was the design and manufacturing of the products. She handed the reigns over to us so that we could grow her Faire account and manage the many actions that have to occur on the account on a weekly, daily and monthly basis to keep the algorithm happy. This meant ensuring that she could outsource to us, sell at a larger scale and still maintain a healthy margin whilst growing. A challenge we rose to!
The Strategy
Optimise & grow the product catalogue, drive relevant traffic and add value to the customer database through email marketing & daily messages.
The account was already seeing some success, with happy customers who love the products. But the business owner had become overwhelmed with just keeping up on fulfilling orders, so there was so much more potential for this account.
- Fast scale-up of email strategy - Delivering an email a week from the first week allowed us to quickly stimulate the current customer base and kick-start the algorithm again.
- Daily messages to nurture growth - We segmented the customer base to receive targeted sales and value-add messages that drove repeat business and improved customer experience with the brand.
- Targeted lead generation - We drove pre-qualified leads into the account every month and scaled this up to larger lists, by also providing a list cleaning service we were able to deliver leads that actually convert and continue to drive sales for the brand.
- SEO overhaul of product catalogue - this brand had a large catalogue that needed optimising, so we provided extensive keyword research for the sector, delivered this for every product listing and continue to optimise new products on a monthly basis as we grow this catalogue alongside the brand.
A combination of our consistent, targeted efforts has lead to some amazing results so far.
Key Takeaways
-
Faire’s algorithm rewards consistent behaviour within a brand account. Message daily, email weekly, uploadleads and optimise products monthly.
-
Leads need to be pre-qualified and relevant. Driving quality leads to this account significantly increased traffic and improved conversion rate.
-
This brand had a strong start with product catalogue of at least 100 products. Growing this range on a regular basis whilst also removing slow sellers has proven successful, especially in a competitive sector such as home goods.
-
Adding value consistently in communications with customers has nurtured an increase in repeat customers and overall an increase in AOV and CLV. This brands customers are becoming more valuable over time.
Book a Free Discovery Call
Interested in speaking with us about growing on Faire? We'd love to chat!