Green Bee Case Study

Growing Green Bee Tea Towels for 2+ years.

LIVE on national TV (again!)

Green Bee was originally scouted by the producers from ABC's Kelly & Mark back in 2025 when they found her incredible Faire profile. The brand has seen incredible success since and this most recent appearance was for a full minute and a half with a huge product range on show. All driven by having a Faire account that was built to impress.

Candid Founders Services

SEO Listings Overhaul
Monthly Product Upload & Optimisation
Customer Database Cleaning & Nurturing
Lead Generation & Email Marketing

The Latest Stats.

↑ 41.5%
Revenue
10%
Conversion Rate
↑ 145%
Traffic
+7,500
Qualified Leads

The Business

We have been working with Rena since 2024. When she first joined us she was a solo founder struggling to keep all the plates in the air. She designs and produces all of her products in house. She knew the potential of Faire for her brand but she didn't have the time or motivation to do anything about it.

The Challenge

Rena was hungry for more sales but she wanted to focus on what she was best at and also enjoyed the most which was the design and manufacturing of the products. She handed the reigns over to us so that we could grow her Faire account and manage the many actions that have to occur on the account on a weekly, daily and monthly basis to keep the algorithm happy. This meant ensuring that she could outsource to us, sell at a larger scale and still maintain a healthy margin whilst growing. A challenge we rose to!

The Strategy

Optimise & grow the product catalogue, drive relevant traffic and add value to the customer database through email marketing & daily messages.

The account was already seeing some success, with happy customers who love the products. But the business owner had become overwhelmed with just keeping up on fulfilling orders, so there was so much more potential for this account.

Fast scale-up of email strategy - We've delivered an email campaign every week for the last 2 years so we know this strategy provides long term growth.
Daily messages to nurture growth - We segment the customer base to receive targeted sales and value-add messages that drives repeat business and improved customer experience with the brand.
Targeted lead generation - We drive pre-qualified leads into the account every month and scale this up to larger lists, by also providing a list cleaning service we are able to deliver leads that actually convert and continue to drive sales for the brand.
SEO overhaul of product catalogue - this brand has a large catalogue that constantly needs optimizing. Now she has so much more time to deliver on product - there are many more products to add to the platform each month!

A combination of our consistent, targeted efforts has lead to some amazing results so far.

Faire Shop Improvements

A competitor analysis was conducted through Faire, and product listing images were updated. A graphic was created to highlight product proof points, making them easier for retailers to understand the product. Color was also used to enhance the overall appeal of the listings.

Key Takeaways

Faire’s algorithm rewards consistent behaviour within a brand account. Message daily, email weekly, uploadleads and optimise products monthly.
Leads need to be pre-qualified and relevant. Driving quality leads to this account significantly increased traffic and improved conversion rate.
This brand had a strong start with product catalogue of at least 100 products. Growing this range on a regular basis whilst also removing slow sellers has proven successful, especially in a competitive sector such as home goods.
Adding value consistently in communications with customers has nurtured an increase in repeat customers and overall an increase in AOV and CLV. This brands customers are becoming more valuable over time.