Float2infuse Case Study

“When you've poured your heart into inventing something unique, entrusting that creation to another business feels like handing over your child to a stranger. Yet that leap of faith with Candid has transformed my hobby into a SOLD OUT business in 6 months! Candid didn't just provide a strategic roadmap; they became trusted navigators on my journey from hobby to legitimate business.

Candid isn't a cookie-cutter agency; they come meticulously prepared to every discussion, bringing insights tailored specifically to my product. Their transparency is refreshing—no smoke and mirrors, just clear strategy and honest feedback. With ongoing market research, every meeting reflects their genuine investment in my success. Their team embodies a rare combination of humble service and bold strategy.

Their SEO mastery deserves particular praise: my product is cemented in the top 10 search results. My conversion rate continues to climb despite today's market. My Faire store metrics reflect a consistent upward trajectory.

I'm endlessly grateful for Candid's wholesale expertise. For any B2B seller serious about scaling legitimately and sustainably, Candid isn't just a good choice—they're the only choice. I endorse this exceptional team without a single reservation”

Founder of Float2insfuse

Candid Founders Services

SEO listings overhaul
Monthly product upload & optimisation
Customer database cleaning & nurturing
Lead generation & email marketing

Quick Look

↑ 348%
Revenue
6.4% → 12.8%
Conversion Rate
↑ 95%
Traffic
x10
Catalogue Size

The Business

When this founder approached us in 2024 with a brand new to Faire business, we rose to the challenge. They had a great product and were very keen to grow their B2B channel. They had a very small range of products so we encouraged them that with our help, expanding this range would be a key to their success.

The Challenge

Increase the Faire overall optimisation score by at least 50% in the first quarter.

This was a new Faire account when we took it on, with a couple of small sales on the account. The optimisation score we assigned the account during audit was low, which means we had a massive opportunity here to make a difference to this brand.

The Strategy

Stimulate the algorithm by making sales early on, optimising for repeat custom and focussing on growing the small catalogue.

The first month on the account was all about optimisation. We focussed on SEO and adding leads into the account to stimulate the algorithm, and we immediately started seeing sales. After that, we focussed on repeat customers and building up the 5 star review base so retailers confidence in the brand grew. Very quickly the account gained traction and we worked with the brand owner to increase their product portfolio on offer, 10x the SKU count and therefore 10x the amount of SEO potential.

Immediate delivery on SEO optimisation - The catalogue of products was small at this stage, so the first optimisation was to split out variants on listings and increase the catalogue on Faire whilst adding in trending and relevant keywords.
Make sales quick and early- On a brand new account like this, the priority is to make those early sales and make them count, we delivered on this within the first week.
Optimise the account for future sales - As the first sales started coming in, it was crucial to get 5 star reviews on the account and optimise the shop page and collections to increase conversion rate.
Increase SKU count over time- Once we had traction on the account, the next priority was to help build out the product catalogue fast, so repeat customers had a larger choice to come back to. We have helped this brand 10x their product catalogue over the last 6 months.
Nurture and deliver value - We continue email weekly and message daily on the account to keep those orders flooding in.

A combination of our consistent, targeted efforts has lead to some amazing results so far, and we continue to work with this brand to grow them into the biggest brand on Faire for their category.

Key Takeaways

Size of catalogue is really important, and being able to increase the listings without adding new product really helped in those early days.
Getting sales and 5 star reviews as soon as possible kick starts the algorithm and drives sustainable growth long term.
Now this brand has got into a rhythm with adding new products to their range, the SEO optimisation and marketing we perform is cruical for making product launches successful.
It is possible to grow a brand successful from scratch on Faire using our tools and expertise to consistently show up in the algorithm and nurture the growing customer base.

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