From zero to 731 retailers. With 59% coming back.

We helped Float2Infuse build its Faire channel from scratch, grow from 5 SKUs to around 500, and create a wholesale business built to scale.

Float2Infuse

Home & Lifestyle · Founded 2024

USA Tennessee

731Retailer customers
59%Repeat purchase rate
19.8%90-day conversion

THE OPPORTUNITY

A great product. A founder with more to build.

Float2Infuse was a brand-new business built around an original floating loose-leaf tea infuser. The founder understood the wholesale opportunity, but managing and growing Faire required time she wanted to spend on product development, invention and building the wider business.

WHY SHE HANDED OVER THE CHANNEL

I didn't have the time, and I didn't want to make the time either. My time is best spent working on the product.
Float2Infuse Founder

FOUNDER TESTIMONIAL

They have always believed in me and my product.
Float2Infuse Founder

I feel supported as though they are a partner in this, not just another agency. Working with Andy and Lucy was one of the best decisions I've made in the business.

WHAT WE CHANGED

One product. A wholesale business built around it.

Candid took ownership of the Faire growth channel across brand, assortment, acquisition, conversion, retention, campaigns and ongoing account management.

01 · BRAND

Make the brand as considered as the product.

We built a distinctive, retailer-ready brand with consistent shop visuals, email templates and campaign assets. A cohesive, product-led presentation helped the range stand out on Faire as it grew.

THE CREATIVE

One clear identity. Across every touchpoint.

A digital preview of a branding package for 'FLOAT2INFUSÉ', showing logo variations in green, white, and black, alongside layout mockups for a website and email templates.
Image 1 of 3

Float2Infuse brand, shop and campaign assets.
A growing range of original tea infusers
Float2infuse video

02 · ASSORTMENT

From 5 SKUs to around 500.

We turned one hero product into a much broader range, using seasonality, trends and retailer demand to shape assortment growth.

03 · RETENTION

Give retailers more reasons to return.

Better support, useful assets and ongoing communication helped build relationships beyond the first order.

SUPPORT. EQUIP. STAY CONNECTED.

Support

Make buying easier.

Help retailers with the information and support they need.

Assets

Help the products sell.

Give retailers useful brand and product assets.

Communication

Keep the relationship going.

Stay connected through campaigns and ongoing account management.

A consistent retailer experience, from first purchase to reorder.

A retailer-ready range with case sizes of one
A wooden floating tea infuser display stand holding multiple small tea infuser bottles with colorful animal-shaped lids, photographed indoors against a plain wall.

04 · BASKET GROWTH

More choice. A smaller commitment.

We introduced case sizes of one, making it easier for retailers to test more designs and build bigger baskets.

THE RESULTS

More retailers. More activity. Stronger growth.

From a brand-new account to 731 retailer customers, Float2Infuse built an active Faire channel with strong demand, repeat purchases and conversion.

Retailer customers at the start0
Retailer customers today731
+503Retailers in the latest 12 months
+220.6%Retailer base year over year
318Retailers ordering in 90 days
5 → ~500SKUs in the product range
2.8×Average orders per customer
59%Repeat purchase rate
19.8%90-day conversion
+159%September revenue growth
6.3×July revenue vs. year one

THE GROWTH CURVE

Two years of wholesale growth

REVENUE INDEX · OCT 2024–SEP 2026
Two years of wholesale growthOct 24: 0.0 revenue index. Nov 24: 10.78 revenue index. Dec 24: 11.05 revenue index. Jan 25: 27.76 revenue index. Feb 25: 25.99 revenue index. Mar 25: 43.47 revenue index. Apr 25: 24.06 revenue index. May 25: 40.48 revenue index. Jun 25: 40.89 revenue index. Jul 25: 52.58 revenue index. Aug 25: 71.25 revenue index. Sep 25: 100.0 revenue index. Oct 25: 139.14 revenue index. Nov 25: 160.09 revenue index. Dec 25: 204.13 revenue index. Jan 26: 250.22 revenue index. Feb 26: 139.72 revenue index. Mar 26: 184.07 revenue index. Apr 26: 216.17 revenue index. May 26: 190.66 revenue index. Jun 26: 199.43 revenue index. Jul 26: 331.71 revenue index. Aug 26: 262.21 revenue index. Sep 26: 258.72 revenue index. 0100200300400 Oct 24 Jan 25 Apr 25 Jul 25 100 Oct 25 Jan 26 Apr 26 332 PEAK MONTH Jul 26 259 Sep 26

RETAILER PROOF

Retailers aren’t just buying. They’re happy.

Float2Infuse has a 5.0-star lifetime rating across 280 retailer reviews, with 5.0 scores for product quality, fulfillment and communication.

LIFETIME RETAILER RATINGS

5.0 ★★★★★

Lifetime rating

280

Retailer reviews

5.0 / 5

Product quality

5.0 / 5

Fulfillment

5.0 / 5

Communication

WHAT THE BUSINESS LOOKS LIKE TODAY

A growing, scaling business that's tangible. Real revenue. Real customers. Something to support my future and my family's future.
Float2Infuse Founder
Float2Infuse in motion
float2infuse gif

BUILT TO SCALE

An original product. A growing business.

A broader range, repeat retailer orders and a wholesale channel built for the next stage of growth.

YOUR NEXT STAGE OF GROWTH

Your brand has proved itself. What could it do on Faire?

We help established consumer brands build a stronger wholesale channel, from the first product impression to the next retailer order.

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