Float2infuse Case Study

float2infuse product mushroom

Revenue up 36,000%

after 690% traffic increase.

“When you've poured your heart into inventing something unique, entrusting that creation to another business feels like handing over your child to a stranger. Yet that leap of faith with Candid has transformed my hobby into a SOLD OUT business in 6 months! Candid didn't just provide a strategic roadmap; they became trusted navigators on my journey from hobby to legitimate business.

Candid isn't a cookie-cutter agency; they come meticulously prepared to every discussion, bringing insights tailored specifically to my product. Their transparency is refreshing—no smoke and mirrors, just clear strategy and honest feedback. With ongoing market research, every meeting reflects their genuine investment in my success. Their team embodies a rare combination of humble service and bold strategy.

Their SEO mastery deserves particular praise: my product is cemented in the top 10 search results. My conversion rate continues to climb despite today's market. My Faire store metrics reflect a consistent upward trajectory.

I'm endlessly grateful for Candid's wholesale expertise. For any B2B seller serious about scaling legitimately and sustainably, Candid isn't just a good choice—they're the only choice. I endorse this exceptional team without a single reservation” 

Founder of Float2infuse

Candid Founders Services

  • seo icon

    SEO listings overhaul

  • page icon

    Monthly product upload & optimisation

  • database icon

    Customer database cleaning & nurturing

  • lead magnet icon

    Lead generation & email marketing

Quick Look

  • ↑ 36,000%

    Revenue

  • 6.4% → 28.2%

    Conversion Rate

  • ↑ 690%

    Traffic

  • x10

    Catalogue Size

The Business

When this founder approached us in 2024 with a brand new to Faire business, we rose to the challenge. They had a great product and were very keen to grow their B2B channel. They had a very small range of products so we encouraged them that with our help, expanding this range would be a key to their success. Fast forward to 2026 and we have completely turned this business around and the numbers speak for themselves.

The Challenge

Get traction, make it last.

This was a new Faire account when we took it on, with a couple of small sales on the account. The optimisation score we assigned the account during audit was low, which means we had a massive opportunity here to make a difference to this brand.

The Strategy

Year 1

Stimulate the algorithm by making sales early on, optimising for repeat custom and focussing on growing the small catalogue.

The first month on the account was all about optimisation. We focussed on SEO and adding leads into the account to stimulate the algorithm, and we immediately started seeing sales. After that, we focussed on repeat customers and building up the 5 star review base so retailers confidence in the brand grew. Very quickly the account gained traction and we worked with the brand owner to increase their product portfolio on offer, 10x the SKU count and therefore 10x the amount of SEO potential.

  • Immediate delivery on SEO optimisation - The catalogue of products was small at this stage, so the first optimisation was to split out variants on listings and increase the catalogue on Faire whilst adding in trending and relevant keywords.
  • Make sales quick and early- On a brand new account like this, the priority is to make those early sales and make them count, we delivered on this within the first week.
  • Optimise the account for future sales - As the first sales started coming in, it was crucial to get 5 star reviews on the account and optimise the shop page and collections to increase conversion rate.
  • Increase SKU count over time- Once we had traction on the account, the next priority was to help build out the product catalogue fast, so repeat customers had a larger choice to come back to. We have helped this brand 10x their product catalogue over the last 6 months.
  • Nurture and deliver value - We continue email weekly and message daily on the account to keep those orders flooding in.

A combination of our consistent, targeted efforts has lead to some amazing results so far, and we continue to work with this brand to grow them into the biggest brand on Faire for their category.

Year 2

With traction secured, we shifted into high gear.

  • Conversion rate doubled again: 6.4% → 12.8% → 28.2%
  • Traffic exploded by 690%: from niche to nationally visible
  • Revenue climbed over 36,000%: this founder now has a true sales engine

When brands reach this stage, it’s all about scale. Our efforts now focus on tightening conversion levers, introducing automation for repeat buyers, and aligning with seasonal buying windows.

Faire Shop Improvements

Each product listing was enhanced with a USP and dimensions infographic, a ‘Comes with hanging packaging’ detail, customer reviews, FAQs, POS materials, and how-to graphics.

We design and launch email campaigns tailored for Faire’s wholesale marketplace. Each campaign highlights product benefits with clean visuals, concise messaging, and clear calls-to-action that encourages wholesale buyers to stock up. By combining brand storytelling with Faire-specific strategies, we help Float2Infuse strengthen its wholesale presence, increase engagement, and capture more retailer interest.

We also designed a Table Talker display piece that educates customers about the product.

Why Tenure = Growth

We’ve been working with Float2Infuse for over 18 months now, and that tenure matters.

When agencies stay embedded with a brand over time, here’s what happens:

  • We understand your product range deeply — and know which SKUs are worth pushing
  • We track algorithm shifts and update SEO in real-time
  • We build buyer relationships, not just transactions
  • We compound your existing momentum — with smarter promos, stronger messaging, and clearer data

Growth doesn’t come from one campaign. It comes from staying in the game, refining the playbook, and showing up every week. That’s what we do.

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