2024
Home & Lifestyle
Faire (Wholesale)
USA
From 0 to 731 retailers — with 59% coming back to buy again
How Candid Founders helped Float2Infuse build its Faire channel from scratch, grow from just 5 SKUs to around 500, and create a wholesale business built to scale.
QUICK LOOK
1
Retailer customers
1
%
Repeat purchase rate
5
+
SKUs
1
%
90 day conversion
vs. 8% category average
The Challenge
A great product. A founder who knew where her time was best spent
Float2Infuse was a brand-new business built around an original floating loose-leaf tea infuser. The founder understood the wholesale opportunity, but managing and growing Faire required time she wanted to spend on product development, invention and building the wider business.
"I didn't have the time, and I didn't want to make the time either. My time is best spent working on the product."
-Float2Infuse Founder
"They have always believed in me and my product. I feel supported as though they are a partner in this, not just another agency. Working with Andy and Lucy was one of the best decisions I've made in the business."
-Float2Infuse Founder
"I didn't have the time, and I didn't want to make the time either. My time is best spent working on the product."
-Float2Infuse Founder
"They have always believed in me and my product. I feel supported as though they are a partner in this, not just another agency. Working with Andy and Lucy was one of the best decisions I've made in the business."
-Float2Infuse Founder
1. Brand
Built a distinctive, retailer-ready brand with consistent visuals, email templates and campaign assets.
2. Assortment
Turned one hero product into a ~500 SKU range, using seasonality, trends and retailer demand.
3. Retention
Gave retailers more reasons to come back with better support, assets and ongoing communication.
4. Basket Growth
Introduced case sizes of one, making it easier for retailers to test more designs and build bigger baskets.
THE CREATIVE
A brand that looks as considered as the product.
From shop page visuals to campaign assets, we created a cohesive, product-led brand that stands out on Faire and scales with the growing range.
731
Retailer customers
+ 503
Retailers in the latest
12-month period
+220.6%
Retailer base YoY
318
Retailers ordering
in the latest 90 dayS
Brand-new account. Brand-new business. First time, wearer wearing every hat.
0
Faire Retailers
5
SKUs
59% repeat purchase. 5.0-star rating across 280 retailer reviews. New warehouse, more capacity, stronger systems.
731
Faire Retailers
~500
SKUs
RETAILER PROOF
Retailers aren’t just buying. They’re happy
Float2Infuse has a 5.0-star lifetime rating across 280 retailer reviews, with 5.0 scores for product quality, fulfilment and communication.
1
⭐
Lifetime rating
1
Retailer reviews
0
Product quality
1
Fulfilment
1
Communication
“A growing, scaling business that's tangible. Real revenue. Real customers. Something to support my future and my family's future.”
-Float2Infuse Founder
“A growing, scaling business that's tangible. Real revenue. Real customers. Something to support my future and my family's future.”
-Float2Infuse Founder
0 → 731
Retailer customers
5 → 500
SKUs
2.8x
Average orders per customer
59%
Repeat purchase rate
19.8%
90-day conversion
5.0⭐
280 retailer reviews