Improving Your Point of Sale Proposition on Faire

Bare Kind socks displayed on a rack with a store setting in the background

How Bare Kind Built a Wholesale-Ready POS Range

That turned us from market stall socks into a distributor-level brand.

Context

Bare Kind is our own e-commerce sock company, launched in 2018 as a D2C brand. In 2021 we moved into wholesale, and by 2022 we joined Faire. Within a year, we were stocked in 1,000+ retailers across the globe, driving over $600,000 in annual sales on socks alone.

But here’s the truth: when we first stepped into wholesale, we weren’t ready. Our packaging wasn’t designed for shop floors, we had no barcodes, and we had no Point of Sale proposition. Retailers couldn’t display our socks properly, which meant we were limiting our appeal to smaller independents.

  • Lucy standing in front of shelves filled with various socks in a store setting
  • Lucy standing behind a table with Bare Kind products in an outdoor setting

The Problem: Not Being “Retail Ready”

At the start, our brand wasn’t built for wholesale success:

  • Packaging couldn’t be hung or stacked.
  • No barcodes for easy scanning.
  • No merchandising or display units for in-store sell-through.

In short: retailers didn’t see longevity in the brand. Without POS, we weren’t a serious wholesale player — and larger accounts weren’t going to take a chance.

The Transition to Distributor Level

Today, Bare Kind has distributors across the US, Europe, Asia and beyond, and is stocked in thousands of stores worldwide. A huge part of that journey came from building a strong wholesale proposition — upgrading not just our product, but also our branding, packaging, and crucially, our Point of Sale architecture.

Retailers want to see how your product looks in-store before they invest heavily. POS does two things:

  1. Makes life easier for retailers by giving them merchandising options that fit their space.
  2. Shows that your brand is here for the long haul — building trust and sell-through.

Our POS Journey

Phase 1: Quick & Dirty Solution

To move fast, we launched cardboard counter displays. They were:

  • Lightweight to ship.
  • Cheap to produce.
  • A low-barrier way to help small retailers get started.

These stands worked well for independents — but they weren’t going to win over larger accounts or communicate a premium brand identity.

  • Cardboard POS stand with paw prints on a white background
  • Cardboard POS stand for Bare Kind bamboo socks with size chart on a white background

Phase 2: Building a Full POS Range

Before investing heavily, we surveyed our existing stockists to understand their needs. The feedback led us to create a tiered POS range that matched retailers of all sizes:

  • The Mini CDU – Compact display, perfect for tills and impulse buys.

  • The Double-Sided Stand – Affordable and space-efficient; many retailers start here, then upgrade when sales grow.

  • The Spinner – Ideal for maximising corner space; rotates to show multiple designs in a small footprint.

  • The FSDU (Floor Standing Unit) – A statement piece for serious stockists. These units only look good when full — which drives repeat orders.

  • The Sock Wall – Our premium option. Retailers dedicate full wall space to Bare Kind, displaying the entire range for maximum customer choice. These partners consistently become our top sellers.
  • Bare Kind sock display stand with colorful socks on a white background
  • Wooden display stands with 'Bare Kind' branding on a white background
  • Two display stands with product hooks on a white background
  • Two display stands with 'Bare Kind' branding and colorful sock packages on a white background.
  • Wooden product display stands with 'Bare Kind' branding on a white background

Why POS Matters on Faire

On Faire, “Point of Sale Display” became our #1 search keyword. Retailers actively type this into the search bar, looking for brands who support merchandising.

POS signals to buyers that you:

  • Understand retail psychology.
  • Care about their sell-through, not just the first order.
  • Are a brand worth investing floor space into.

Even if retailers don’t start with a stand, it factors into their decision-making. At trade shows, it’s consistently the #1 topic buyers ask us about.

Results

  • optimise icon

    Faster adoption by larger retailers who saw us as a “serious” wholesale brand.

  • Repeat ordering driven by POS units that need to stay stocked to look good.

  • thinking outside of the box icon

    A scalable infrastructure that allowed us to move from small independents → to global distributors.

How Candid Founders Helps Brands Build POS That Sells

Through our Faire Growth service, we work with brands to:

  • Audit your wholesale readiness.
  • Design packaging and POS options that match retailer needs.
  • Optimise your Faire account (SEO, imagery, email, messaging) so your POS actually drives sales.

When done right, POS isn’t just a stand. It’s free marketing inside every store that stocks you.

Book a Free Discovery Call

If you’re ready to build a wholesale-ready POS proposition and unlock bigger Faire sales, request a call with our team now!

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