THE FIRST DISPLAY
Low commitment. An easier first order.
A simple cardboard unit gave independent retailers a dedicated place for the socks without a big investment in fixtures or floor space.
From market stall socks to POS that sells.
How Bare Kind built a wholesale-ready point of sale range — giving retailers better ways to display the socks, keep them stocked and grow with the brand.
Bare Kind
Bamboo Socks & Animal Conservation
United Kingdom
5POS formats for different retail spaces
#1“Point of Sale Display” search keyword on Faire
1,000+Retailers in Bare Kind’s first year on Faire
THE STARTING POINT
A great product. A shop floor it wasn’t ready for.
Bare Kind is our own sock company. We launched as a direct-to-consumer brand in 2018, moved into wholesale in 2021 and joined Faire in 2022. Within a year, the brand was stocked in more than 1,000 retailers worldwide, with over $600,000 in annual sock sales.
But our first steps into wholesale exposed a gap. Packaging couldn’t be hung or stacked, there were no barcodes for easy scanning, and retailers had no dedicated way to merchandise the range. That limited our appeal to smaller independents and made it harder for larger accounts to invest.
THE EARLY DAYS
From market stalls to independent stores.
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Bare Kind’s early retail journey
PHASE 01 · START SIMPLE
A practical first step onto the counter.
We needed a fast, accessible way for small retailers to get started. Cardboard counter displays were lightweight to ship, inexpensive to produce and easy to introduce into a small store.
They solved the immediate problem. The next step was a more complete range that could support larger accounts and a stronger brand presence.
PHASE 02 · LISTEN TO STOCKISTS
Five formats. Room for every kind of retailer.
Before investing in the full range, we surveyed existing stockists. Their feedback shaped a tiered POS proposition, from compact counter units to a dedicated sock wall.
Retailers could choose a display that matched their space and commitment, then move up the range as sales grew.
01 · THE MINI CDU
Small footprint. Right by the till.
The compact counter display unit puts socks close to the point of purchase. It gives smaller stores a simple merchandising option and makes room for impulse buys.
02 · THE DOUBLE-SIDED STAND
An accessible step into the range.
Affordable and space-efficient, the double-sided stand gives retailers more room to show the collection. Many start here, then upgrade as their sales grow.
03 · THE SPINNER
More choice in a corner of the shop.
A rotating display makes multiple designs visible in a small footprint. The spinner helps retailers make better use of corner space while keeping the collection easy to browse.
04 · THE FLOOR-STANDING UNIT
A stronger presence on the shop floor.
The floor-standing display unit is a statement piece for committed stockists. Keeping it full maintains the display’s impact and gives retailers a reason to reorder.
05 · THE SOCK WALL
The whole range. A dedicated destination.
Our premium option gives Bare Kind dedicated wall space and customers the widest choice of designs. Retailers who commit to the sock wall consistently become some of our top sellers.
WHY IT MATTERS ON FAIRE
Retailers were already searching for the display.
“Point of Sale Display” became Bare Kind’s number one search keyword on Faire. Buyers were actively looking for brands that could help them merchandise their products.
A visible POS range showed retailers how the socks would work in their stores. It signalled that we understood their space, cared about sell-through and were building a brand they could invest in.
Even when a retailer didn’t buy a stand straight away, the range influenced their decision. At trade shows, POS was consistently the first topic buyers asked about.
THE RESULT
From small independents to global distributors.
A stronger wholesale proposition helped Bare Kind move beyond its early retail base. The brand now works with distributors across the US, Europe, Asia and beyond, and is stocked in thousands of stores worldwide.
Greater confidence from larger retailers. A complete display range helped buyers see Bare Kind as a serious wholesale brand.
More reasons to reorder. Stocked displays keep the range looking its best, supporting repeat ordering and ongoing sell-through.
A foundation for scale. Better branding, retail-ready packaging and a tiered POS range gave the brand infrastructure to support larger accounts.
YOUR NEXT CHAPTER
Build a wholesale proposition retailers can get behind.
Through our Faire Growth service, we help brands audit wholesale readiness, develop packaging and POS options around retailer needs, and improve Faire SEO, imagery, email and messaging.
Bring your product, your ambitions and your current challenges. Let’s talk about what comes next.