2016
Crystals & Spiritual Wellness
Faire (Wholesale)
Delaware, USA
SOOTHING CRYSTALS × CANDID FOUNDERS
From $31K to a record $55K month on Faire.
An already-successful Faire account. A full-service handover. An immediate acceleration in growth.
QUICK LOOK
10,000
USD
Highest-ever month
1,000
USD
Sales in latest 90 days
1,000
Retailers have purchased
100
Retailers ordered in 90 days
THE STARTING POINT
The ideas were there. The execution bandwidth wasn't.
Before moving into Fully Managed Faire Growth, Soothing Crystals had already been working with Andy on a consulting basis. Alan and the U.S. team
knew what a stronger Faire account could look like - but they simply did not have the time to action every recommendation.
The account was already growing. The opportunity was to put an expert team inside it every day.
"We knew the potential in the account was there, so we handed over the keys."
- Alan, Soothing Crystals
"We'd worked with Andy on a consulting basis for a while, so we already knew Candid Founders were the go-to experts on Faire. What made us take the jump into Fully Managed Faire Growth was that we simply weren't able to act on all the ideas and advice Andy was giving us each month."
- Alan, Soothing Crystals
"We knew the potential in the account was there, so we handed over the keys."
- Alan, Soothing Crystals
"We'd worked with Andy on a consulting basis for a while, so we already knew Candid Founders were the go-to experts on Faire. What made us take the jump into Fully Managed Faire Growth was that we simply weren't able to act on all the ideas and advice Andy was giving us each month."
- Alan, Soothing Crystals
1. SEO Optimisation
Make a large catalogue dramatically easier to discover on Faire and Google.
2. Listing Optimisation
Turn traffic into confidence with cleaner, more premium, more informative imagery.
3. Lead Generation
Keep qualified retailers flowing into the account with a consistent nurture rhythm.
SEO OPTIMIZATION
Make every character work harder.
For a large catalogue, marketplace SEO compounds. We optimize the limited space Faire gives each listing so retailers - and search systems - can understand exactly what is being sold.
Catalogue-scale optimization turns small listing improvements into a much larger
discoverability opportunity.
LISTING OPTIMIZATION
The listings had to look as strong as the products.
We replaced cluttered, inconsistent graphics with cleaner, more premium and easier-to-understand product education.
LEAD GENERATION
Grow the audience - then look after it properly. Our approach is consistent
Our approach is consistent rather than aggressive: keep adding qualified contacts, stay useful, and be present in the account
every day.
COMMERCIAL IMPACT
The growth showed up across the whole funnel.
100
Orders in 90 days
1,000
Shop visits this quarter
0
%
Current-quarter conversion
10,000
USD
Record monthly sales
$141,632
Faire sales in the latest 90 days. +114.9% YOY
2,127
Retailers have purchased. +94.4% YOY
657
Retailers ordered in 90 days. +247.6% YOY
"I order often with Soothing Crystals - they have excellent quality items and ship quickly. They are also very kind and helpful if you have questions!"
- Elisa
"I order often with Soothing Crystals - they have excellent quality items and ship quickly. They are also very kind and helpful if you have questions!"
- Elisa
$31,443 →
Monthly sales before takeover
$55,454
Record month three months later