3 Top Faire Summer Market SEO Updates Every Brand Needs

If you’re a brand selling on Faire wholesale marketplace, the Faire Summer Market is your golden window to land in retailers’ baskets ahead of the biggest shopping season of the year, Christmas. We've seen firsthand how this event shapes the trajectory of our own brand’s B2B sales, often outperforming even Christmas week.  

The secret that most brands overlook is that success during the Faire Summer Market starts well before the event goes live. It begins with your SEO. Retailers are searching with intent, and if your listings aren’t showing up for the right keywords, you’re missing out on orders that should be yours. 

That’s why we always carve out time in June to refresh and re-optimise every product title, description, and collection. The Faire algorithm prioritises keyword relevance, especially around seasonal trends like Christmas, Halloween, and Fall. In this guide, we’ll walk you through exactly how to make those changes based on what’s worked for our own brand and the many others we support through Candid Founders. 

Why SEO on Faire Matters 

Faire Marketplace is a search platform. That means the Faire algorithm connects retailers with products that match the terms they’re typing in. If you’re not speaking the same language as your customers through keywords in your titles, descriptions, and collections, you’ll miss the match and the sale too. 

SEO Updates You Need for Faire Summer Market 

Let’s dive into how you can optimise your product listing using high intent keywords and phrases to help customers find your products this Summer Market. 

1. Product Titles: Use All 60 Characters Wisely 

Faire only gives you 60 characters to play with in the product titles, so you need to make them count. Include your product type and any category or seasonal keywords that make sense. For example, ours would be “bamboo socks”, “gifts for him”, or “Christmas stocking filler”. 

💡 Pro tip: Don’t overload every product with the same keywords. Split your keywords strategically across listings so you cover more ground in search. 

2. Product Descriptions: This Is Where the Magic Happens 

You’ve got up to 1,000 characters here, so use them all! This is where we do the bulk of our keyword optimisation. As you use the product descriptions to tell the buyer about the product and your brand, include keywords semantically throughout the text.  

To help you with this, we’ve created an SEO template that you need to check out to make this easier. The template will help you bulk edit and upload your changes via a spreadsheet, rather than doing it manually one by one. It has honestly been a gamechanger in SEO updates for us and our clients. 

3. Collections: The Most Underrated SEO Tool 

Most brands underuse collections and overlook their power. Faire wholesale marketplace has now made collections unlimited. This means that you can add as many as your little heart desires or as applicable to your Faire shop. So don’t stop at “All Products” and “Bestsellers” collections. Add in other smart categories like: 

These not only help with SEO, but they also make your shop easier to navigate which boosts your Faire store’s conversion rate. Frankly, collections are the quickest and easiest way to make the most out of Faire Summer Market. 

When Should You Make These Faire Summer Market SEO Changes? 

June is ideal. It gives the Faire algorithm time to adjust and helps you get ready for other marketing pushes. But even if you’re reading this in July, do it anyway. Retailers are still shopping heavily for Q4 at this time. 

What Keywords Should You Be Using for Faire SEO Updates? 

This is where we’ll say do your research. In our keyword research for Faire, we use data from: 

We then inject these directly into our product titles, descriptions, and collections. For our sock brand Bare Kind, that means keywords like “bamboo socks”, “Christmas socks,” “eco gift”, and “stocking filler”. 

💡 Pro tip: If you’re selling Q4-relevant products (Christmas, Halloween, Fall), get them on pre-order now. Retailers are in full planning mode and are ready to commit as early as now. 

Bonus Faire SEO Tips to Boost Your Visibility 

Wrapping Up 

Nailing your SEO ahead of Faire’s Summer Market isn’t just a nice-to-have, it’s one of the highest-impact moves you can make to drive sales. We’ve seen this play out with our own brand and for countless clients we support through Candid Founders.  

The brands that show up in search, with the right seasonal keywords, crystal clear titles, and well-structured collections, are the ones that get discovered, added to cart, and reordered again and again. 

If this feels overwhelming, don’t stress. You don’t need to do it all at once but starting now gives you a head start. Use our SEO template, lean into seasonal keywords, and don’t be afraid to test and tweak as you go.