Last-Minute Faire Summer Market Checklist: Quick Wins to Boost Sales

The countdown is on! Faire Summer Market is just around the corner, and it’s shaping up to be one of the biggest sales moments of the year. The good news is that there’s still time to make an impact, whether you’ve been planning for months or just now realising it’s nearly go-time.  

In this article, we’re diving into the exact quick-fire actions we’re taking at Candid Founders this week on Faire wholesale marketplace to make sure our clients maximise visibility, convert new customers, and keep stock moving. This isn’t a full strategy overhaul. Instead, it’s your last-minute optimisation plan; fast, focused, and proven to work.  

Read on to see the tactical tweaks that’ll give you the best return in the final few days leading up to the market. You’ll also learn how to keep up momentum once it’s live. 

✅ 1. Stock, Listings, and Lead Times 

Make sure every product is live, inventory is accurate, and your lead times reflect what you can realistically fulfil. If you’re expecting a rush, it’s okay to extend lead times slightly now to avoid disappointing retailers later. 

Pro Tip: Check out our brilliant free workaround to prevent overselling when your Faire shop is linked via Shopify. 

✅ 2. Seasonal SEO (Even If You’re Late) 

If you haven’t SEO-optimised your listings for Christmas, Fall, or Winter, now’s the time even if you’re cutting it close. 

The fastest route to accomplishing this is using our bulk SEO Excel template to copy and paste keywords across listings in minutes. We walk you through the whole process in a super simple and easy to follow way. 

If you feel short on time to use the template, start by adding strong seasonal keywords to your collections. For instance, “Christmas Gifts,” “Fall Favourites,” “Summer Market Best Sellers.” 

✅ 3. Highlight Market Promos with Smart Collections 

Create specific collections that speak directly to the Summer Market. You can develop collections with names such as: 

Any products with discounts or limited runs should go in their own dedicated collection. This strategy makes it easier for buyers to browse through your products and nudges up urgency. 

✅ 4. Pre-Orders = Cash Flow Gold 

This is something we’ve tested and loved. At Bare Kind (our bamboo socks brand that saves animals), we pre-sell around half our Christmas stock during the Summer Market, before it’s even landed. 

If you’ve got samples or upcoming stock already photographed, get them listed and remember to clearly mark them as pre-order. It’s an incredible way to fund production upfront and lock in orders early. 

✅ 5. Daily Engagement = Daily Sales 

This is not the week to “set and forget.” Be in your Faire account every day during Faire Summer Market. This is the perfect time to: 

If you’re unable to keep up with sending daily messages to your customers, at least send them these emails: 

Pro Tip: If you’ve never used the DM tool to follow up on abandoned carts, now is the time. We can assure you that it works wonders. 

✅ 6. Say Thank You, It Matters 

Every customer who places an order during Faire Summer Market should get a thank you message. Check out what we do as standard: 

But you can’t stop there. You need to use the summer market to reach out to lapsed customers who haven’t ordered in a while. You should also personally message your best accounts about what’s on offer and what’s new. 

✅ 7. Keep an Eye on Stock (Hourly if You Must) 

If you're doing everything right, you will see more activity on Faire wholesale marketplace during the market. This means faster sell-through. Keep checking stock levels and be ready to pause listings or adjust availability if you’re at risk of overselling. 

✅ 8. Post-Market: Take a Breath, Then Follow Up