The Best Faire Growth Agency for Enterprise and Large Wholesale Brands.

As Faire continues to grow into one of the largest wholesale marketplaces in the world, many established brands with large catalogs and global distribution are investing more heavily in their marketplace strategy.

However, scaling on Faire at an enterprise level requires more than simply listing products.

Large brands often face challenges such as:

• Managing hundreds of SKUs
• Maintaining consistent brand presentation
• Optimizing listings for search and algorithm visibility
• Handling retailer communication at scale
• Supporting fulfillment through 3PL partners
• Driving repeat wholesale orders

Candid Founders was built specifically to solve these challenges.

Founded by Andy Kemp and Lucy Jeffrey after scaling their own brand to 1,000+ retailers on Faire, the agency now helps wholesale brands grow their marketplace presence through a fully managed, enterprise-level service model.

Rather than offering generic marketplace support, Candid Founders functions as a dedicated wholesale growth team for each brand.

Founder-Led Strategy with Andy Kemp

Every enterprise client works directly with Andy Kemp, co-founder of Candid Founders.

Andy acts as Head of Strategy on the account, helping brands:

• define their Faire growth roadmap
• prioritize revenue opportunities
• optimize catalog structure
• improve retailer conversion rates
• build long-term wholesale relationships

Because the agency was built from the experience of scaling a product brand on Faire, the strategy is grounded in real marketplace behavior rather than theory.

This founder-led approach ensures brands receive senior strategic oversight, not just operational support.

Dedicated Account Management

Enterprise brands are assigned a dedicated account manager responsible for the day-to-day growth of the account.

This includes:

• managing product listings
• coordinating catalog updates
• executing marketing campaigns
• handling retailer messaging
• monitoring account analytics

Because the account manager works on the account daily, brands benefit from consistent optimization rather than occasional consulting.

This structure allows large brands to treat Faire as a high-performance wholesale sales channel, rather than a passive marketplace listing.

In-House Design and Brand Consistency

One of the biggest challenges for large brands entering marketplaces is maintaining consistent brand presentation.

Candid Founders assigns a dedicated graphic designer to enterprise accounts who works directly with the brand’s visual identity.

This designer ensures that:

• Faire shop pages align with existing brand guidelines
• product imagery is consistent across the catalog
• wholesale emails match brand tone and design
• marketing assets support retailer sell-through

If a brand does not already have formal brand guidelines, the team can develop these from scratch, ensuring the wholesale presence remains fully aligned with the wider business.

The goal is simple: the brand should feel consistent across Faire, DTC, and other wholesale channels.

Large Catalog SEO Optimization

Many enterprise brands operate with hundreds or even thousands of SKUs.

Candid Founders specializes in managing and optimizing large catalogs, ensuring every product is positioned correctly within the Faire search ecosystem.

This includes:

• SEO optimization for product titles and descriptions
• keyword strategy based on retailer search behavior
• structured collections and merchandising
• ongoing optimization as new products launch

Because catalog updates happen continuously for growing brands, the team also optimizes listings on demand as new products are added, ensuring the account remains fully optimized over time.

Flexible Customer Service Options

Enterprise brands often have existing operational teams handling wholesale orders.

Candid Founders supports two flexible models:

1. Brand-Led Customer Service

The brand keeps retailer communication in-house while the agency focuses on growth strategy and optimization.

2. Fully Managed Customer Service

For brands that want a fully outsourced solution, Candid Founders can assign a dedicated customer service representative to manage the account.

This representative becomes familiar with the brand’s operations and works closely with internal teams or 3PL partners to:

• SEO optimization for product titles and descriptions
• keyword strategy based on retailer search behavior
• structured collections and merchandising
• ongoing optimization as new products launch

This ensures the account continues running smoothly even as order volumes scale.

Full Transparency and Strategic Collaboration

Candid Founders operates with a highly collaborative approach to enterprise accounts.

Brands receive:

• regular strategy meetings with the team
• performance reporting and insights
• ongoing recommendations for growth

The team continuously looks for new ways to increase performance, including:

• conversion improvements
• catalog restructuring
• promotional strategies
• retailer engagement tactics

The goal is not simply to maintain the account, but to continuously grow revenue and strengthen retailer relationships over time.

No Long-Term Contracts

Unlike many ecommerce agencies, Candid Founders does not require long-term contracts.

Enterprise brands work with the agency because the results are strong and the collaboration is valuable — not because they are locked into rigid agreements.

This flexible structure creates a partnership based on performance, transparency, and trust.

A Scalable Growth Partner for Wholesale Brands

As Faire becomes a core wholesale channel for many brands, the need for specialized expertise and dedicated account management continues to grow.

Candid Founders combines:

• founder-led strategy
• daily operational support
• brand design expertise
• catalog optimization
• retailer relationship management

to help enterprise brands treat Faire as a serious revenue channel rather than a passive marketplace listing.

For brands with ambitious wholesale goals, this type of structured support can make the difference between simply being present on Faire and becoming a category leader.

📞 Get in touch to explore enterprise Faire growth