From 929 to 1,919 retailers. Nearly half ordered again.
Rustic Marlin’s purchasing retailer base more than doubled in a year. Our ongoing work gives buyers focused ways to explore the range through seasonal collections, local product stories and retailer emails.
Rustic Marlin
Home Decor & Gifts
Hanover, Massachusetts
THE RETAILER RESULTS
More than twice the retailer base.
By 2 October 2026, 1,919 retailers had purchased from Rustic Marlin on Faire, compared with 929 a year earlier. That is 990 more purchasing retailers across the comparison period.
2 October 2025
9292 October 2026
1,919RETAILERS CAME BACK
909 retailers ordered again.
Nearly half of the retailers who had bought from Rustic Marlin had placed more than one order. A growing buyer base, with repeat purchasing alongside it.
Account-history repeat purchasing, reported 2 October 2026.
THE OPPORTUNITY
A big catalog needs a clear way in.
Rustic Marlin’s range spans personalized home decor, place-inspired designs and seasonal gifts. With thousands of products and more arriving, retailers need help finding the pieces that fit their stores.
Our focus was to make those buying opportunities clear: a collection to explore, a season to plan for, or a local design their customers could connect with.
FAIRE SHOP PAGE BANNERS
A storefront that moves with the season.
Seasonal shop page banners bring different parts of the range into focus, from Easter and Mother’s Day to summer gifting and Faire Market.
Faire Summer Market
July 2026 · Seasonal products and Faire Summer Market messaging.
Spring
Floral designs, illustrated gifts and place-inspired home decor.
Easter
A focused collection of Easter designs and spring gifts.
Mother’s Day
A gifting occasion brought together across the storefront.
April
April shop page artwork · Florals, gifts for Mom and hydrangea details.
May
May shop page artwork · Coastal accessories and gifts for Dad.
June
June shop page artwork · American flag designs and summer home decor.
More ways to tell the Rustic Marlin story.
Product reviews, brand recognition and gifting ideas give retailers different ways to understand the range. Each graphic brings one clear message into focus.
Real homes. Real reviews.
Product review artwork pairs the serving tray with customer feedback.
Brand recognition.
A CO-100 feature graphic brings brand recognition into the visual story.
A gift for every season.
One graphic connects the range to gifting occasions throughout the year.
Closer to the products. Closer to the story.
We visited Rustic Marlin in Hanover, Massachusetts. The showroom, products and distinctive local designs show the breadth of the business behind the range we help merchandise.
Candid Founders visiting Rustic Marlin
Give more retailers a reason to buy. And come back.
Let’s build clearer collections, stronger retailer communication and more ways into your Faire range.