PURCHASING ACTIVITY
772Orders in the reported 90 days
657 retailers ordered in 90 days.
A 247.6% year-over-year increase in retailers ordering on Faire. We combined retailer outreach, consistent communication and clearer merchandising to support the next stage of Soothing Crystals’ wholesale growth.
Crystals & Spiritual Wellness
Delaware, USA
657Retailers ordered in the reported 90 days
+247.6%Growth in ordering retailers · year over year
772Orders in the reported 90 days
THE RETAILER RESULTS
3.48× as many retailers ordering.
In the reported 90-day period, 657 retailers placed an order with Soothing Crystals on Faire. That is a 247.6% increase versus the comparable period a year earlier, alongside 772 orders and $141,632 in sales.
657Retailers ordered in the reported 90 days
RETAILERS ORDERING · YEAR OVER YEAR
+247.6%Year-over-year growth in ordering retailersComparable prior-year period1×
Reported 90-day period3.48×
SALES ALONGSIDE BUYER GROWTH
$141,632USD sales in the reported 90 days
THE WIDER RETAILER BASE
2,127Retailers had purchased across account history
THE OPPORTUNITY
A broad range. More ways for retailers to buy in.
From rough stones and crystal towers to jewellery and gemstone trees, Soothing Crystals has a range that suits different stores and buying occasions. The opportunity was to help more retailers discover it, understand it and find the products that fit their shelves.
Our work brought retailer outreach and ongoing account management together with visual merchandising: clear product information, focused collections and practical buying details.
THE RETAILER GROWTH WORK
Reach buyers. Give them a clear way in.
A fully managed account keeps discovery, product presentation and retailer support working together.
OUTREACH, COMMUNICATION & ACCOUNT MANAGEMENT
Build the next retailer relationship.
Monthly outreach creates new conversations. Weekly emails put the range back in front of buyers. Daily account attention keeps those conversations moving.
DISCOVER. EXPLORE. ORDER.
MONTHLY
Introduce the brand.
Bring fresh, qualified retailer leads into the account.
WEEKLY
Give buyers a reason to look.
Share useful product information, newness and buying inspiration.
DAILY
Support the buying decision.
Respond to questions, follow up and maintain retailer relationships.
FAIRE SHOP PAGE BANNERS
A fresh buying occasion, at first glance.
Seasonal cover artwork gives buyers a focused introduction to the assortment. The summer and Christmas collections each have their own visual story, with products brought together around a clear buying moment.
Summer collection.
Christmas collection.
PRODUCT EDUCATION & BUYER INFORMATION
Help retailers understand what they are stocking.
These graphics bring product storytelling, care guidance, shipping information and retailer positioning into the buying journey. Each gives buyers another way to explore the range and answer a practical question before ordering.
Tell the product story.
Make care guidance easy to find.
Put buying details in plain sight.
Present the retailer proposition.
YOUR NEXT STAGE OF GROWTH
Help more retailers find their next best seller.
Let’s give your Faire range clearer buying stories, consistent retailer communication and the account attention it needs to grow.