From 906 to 1,360 retailers.

A 50.1% larger purchasing retailer base, with half of buyers ordering again. For Stuffed States USA, our Faire work connects a playful product with the places, people and gifting moments that make it meaningful.

Lifestyle artwork showing a hug and a Georgia Stuffed States plush

Collectible Plush & Gifts

Los Angeles, California

+50.1%Purchasing retailer growth · year on year
676Repeat buyers · account history
$638Lifetime revenue per buyer · account history

THE RETAILER RESULTS

More stores buying in. More buyers coming back.

By the October 2026 snapshot, 1,360 retailers had purchased from Stuffed States on Faire, compared with 906 on 5 October 2025. That is 454 more purchasing retailers across the year.

+50.1%Growth in the purchasing retailer base year on year

5 October 2025

906

October 2026 snapshot

1,360
Retailers who had ever purchased by each snapshot. The year-on-year comparison includes trading before Candid Founders began management in April 2026.

THE NEXT ORDER

676 retailers bought again.

The account reported a 50% repeat purchase rate, with 676 repeat buyers. Alongside a wider retail footprint, the range has an established base of retailers who have returned for another order.

Repeat purchasing and buyer value reflect account history at the October 2026 snapshot.

2.6Average orders per buyer · account history
$242Average order value · as reported
$638Lifetime revenue per buyer · as reported

THE RETAILER OPPORTUNITY

A little piece of home, in the right store.

Stuffed States USA turns states and familiar places into collectible plush gifts, bag charms and magnets. The wholesale opportunity is personal: a keepsake from a trip, a gift for someone far away, or a small expression of local pride.

REGIONAL RETAILER OUTREACH

Match the product to the place.

We add new retailer leads every month, matching each state’s plush with stores whose customers have a connection to that place. Regional prospecting keeps building the pipeline around local pride, travel memories, and gifting.

Travel & souvenirs

Airport shops, visitor centers, state parks, and campgrounds—places where a keepsake belongs.

Local pride

Independent gift shops and college bookstores with a connection to a state, city, or community.

Hospitality & gifting

Resorts and hotels where a locally relevant plush can become a memorable gift to take home.

RETAILER COMMUNICATION & ACCOUNT CARE

A new reason to explore the range.

Seasonal email planning, storefront refreshes and ongoing retailer communication bring different parts of the range into focus. Each gives buyers a clear occasion to consider their next assortment.

DISCOVER. MERCHANDISE. REORDER.

Regional

Reach relevant stores.

Develop leads around the places and products that fit their customers.

Seasonal

Create timely campaigns.

Connect collections with gifting, local pride, and retail buying moments.

Ongoing

Support the account.

Maintain listings, retailer communication, and email-list quality.

FAIRE SHOP PAGE BANNERS

A storefront with a reason to revisit.

Faire Market, Mother’s Day and the fall buying season each bring a different selection into view. Wide shop covers give retailers a clear starting point while keeping the Stuffed States character consistent.

Stuffed States Faire Market shop banner with plush and an up to 20 percent off headline
01

Faire Market

Event-led storefront artwork with the brand’s plush characters and offer messaging.

Stuffed States Mother’s Day shop banner with light blue plush and keychains
02

Mother’s Day

Matching plush and keychains brought together as a gifting collection.

Stuffed States fall banner with green and orange plush characters
03

Fall collection

Warm colours and regional characters give the storefront a seasonal refresh.

Stuffed States Halloween banner with plush, pumpkins, candles and cobwebs
04

Spooky Season

A Halloween setting brings a new mood to familiar products.

SQUARE CAMPAIGN GRAPHICS

Make the buying moment clear.

America 250 creative connects the products with patriotic gifting, while the Summer Market graphic brings event dates and tiered offers into focus. Each design gives the range one clear message.

USA map and American flag plush above the headline Unique American Gifts for USA Lovers
01

America 250 gifting

Product-led artwork for a patriotic gifting occasion.

Stuffed States Faire Market graphic with July 21 to 23, 2026 dates and an up to 10 percent off offer
02

Faire Summer Market 2026

A dated event graphic with Summer Market timings and the tiered promotional offer.

LIFESTYLE CREATIVE

A hug from home. A gift with a story.

These lifestyle images explore the emotional side of the range: staying connected, marking a shared place and giving someone a little piece of home. Gifting scenes make that idea visible beyond a product photograph.

Artwork of two people hugging with a pink Georgia plush and A hug from home text
01

A hug from home · Georgia

Lifestyle creative connects a state-shaped plush with a personal moment.

Artwork of two people hugging outdoors with a Michigan plush
02

A hug from home · Michigan

A second state, with the same connection to home.

Artwork showing two state plush gifts being unwrapped
03

The unwrapping moment

Gifting creative places the plush in a warm gift-giving setting.

Artwork showing a grey state plush held beside a decorated Christmas tree
04

A little home for the holidays

Christmas creative brings the product into a seasonal gifting story.

A COLLECTION RETAILERS CAN PICTURE

Bring the display idea to life.

For the America 250 collection, lifestyle creative explores how the commemorative design can sit alongside the wider state plush range.

Stuffed States plush and the America 250 collection on shelves

AMERICA 250 · LIFESTYLE CREATIVE

A national occasion. A place on the shelf.

The commemorative design appears with familiar state characters in a single display setting. It gives buyers a visual idea for presenting the collection together.

YOUR NEXT STAGE OF GROWTH

More places your products could belong.

Let’s connect your range with relevant retailers, clearer buying stories and more reasons to explore your Faire shop.

Get in touch