A new Faire account. A growing community of stockists. Targeted retailer acquisition, consistent follow-up and a richer visual storefront helped Voyager Silk build its wholesale presence quickly.
Illustrated silk scarves & accessories
Martha’s Vineyard, Massachusetts
THE BRAND
Voyager Silk creates small-batch silk scarves around exploration, individuality and everyday adventure. Original illustration gives each piece its own character, making the range collectible, personal and giftable.
On Faire, that visual identity needs to do more than catch the eye. Retailers need to see how a scarf can be worn, understand the differences between collections, and picture the range in their own store.
Our work also included videography and editing for the Voyager Silk brand film, bringing the scarves’ artwork and movement into the shop experience.
THE GROWTH
By 5 October 2026, 176 retailers had purchased from Voyager Silk. The account’s recorded sales history begins on 20 February 2026, giving this new wholesale channel a buying retailer base in under eight months.
Candid Founders began managing the account in March 2026. By July, monthly Faire sales were 7.4 times the March level, an increase of approximately 636%.
Sales eased after the peak, with September still at 3.8 times the March level. The chart follows each completed month and expresses sales as an index, with March set to 100.
MONTHLY FAIRE SALES
WHAT WE CHANGED
We built a fuller product story around the scarf artwork: who designed it, what it is made from, how it can be styled and how it can work in a retail setting.
THE DESIGNER STORY
Artist-led product graphics bring the illustrator behind the scarves into the listing. Alongside artwork and styling images, they give buyers a clearer sense of the design process and the personality of the brand.
PRODUCT CONFIDENCE
Product education highlights the silk material, original illustration and small-batch production. Clearer listing information and product details help retailers understand the range before placing an order.
STYLING & PRODUCT IMAGERY
Styling collages combine the full artwork with several ways to wear it. The listing shows both the design and its versatility, giving retailers useful ideas to share with their customers.
SEASONAL STOREFRONT CREATIVE
Seasonal cover images bring a fresh edit to the Faire storefront while keeping Voyager Silk’s artwork at the center. These examples show creative developed for Easter, Mother’s Day and summer.
COLLECTION MERCHANDISING
Collection covers pair scarf artwork with a clear size label. Retailers can scan the range and choose the right format more easily, with a consistent visual system across the shop.
RETAILER SELLING SUPPORT
Retailer display imagery makes the step from product listing to shop floor more concrete. It helps buyers picture a colorful scarf assortment in their own store.
IN-STORE PRESENTATION
The point-of-sale graphic brings together display examples, showing how the artwork can create a distinctive retail presentation.
THE ACCOUNT BEHIND THE CREATIVE
The visual work sits alongside ongoing Faire management: product optimization, new and seasonal collections, relevant retailer prospecting, email campaigns and account support.
Outreach focused on gift stores, women’s boutiques, florists, jewelry stores and other relevant retailers. Email themes connected the collection to buying moments and practical selling ideas, from “Designed By An Illustrator” to “Make Your Christmas Scarf Display Stand Out.”
RETAILER ACQUISITION & COMMUNICATION
Product stories, retailer communication and account attention work together across the wholesale journey.
DISCOVER. UNDERSTAND. RETURN.
Prospect retailers whose customers and assortment fit the scarf range.
Bring collections and merchandising ideas into useful retailer emails.
Maintain product information, messages and the retailer experience.
Retailer acquisition, seasonal storytelling and account support.
THE NEXT ORDER
The October 2026 snapshot shows a 33% repeat purchase rate and an average of 1.5 orders per buying customer. These account-wide measures reflect the full purchasing history and show that the range is attracting repeat business.
YOUR NEXT STAGE OF GROWTH
We help consumer brands turn a distinctive product story into a stronger Faire experience, through thoughtful design, relevant retailer outreach and hands-on account management.
