OUR OWN DISTRIBUTION
United States
2026 · Entered as a home territory, with our own distribution through a USA-based 3PL
From UK D2C to global distribution.
We built Bare Kind from a direct-to-consumer sock brand into a wholesale business with 1,000+ retailers on Faire and distributor partnerships in Canada, Europe, Asia, and New Zealand. In 2026, we entered the United States as a home territory, with our own distribution through a USA-based 3PL.
Here’s how we made the whole business ready for bigger orders.
Bare Kind
Bamboo socks · Animal conservation
United Kingdom & United States
1,000+Global retailers on Faire
3+ monthsCut from the product development cycle
4 marketsInternational distributor partnerships
THE BIGGER PICTURE
A stronger business. A wider world.
Launched in 2018, Bare Kind spent its early years selling almost entirely to UK consumers. Its international reach includes distributor partnerships in Canada, Europe, Asia, and New Zealand. In 2026, we entered the United States as a home territory, with our own distribution through a USA-based 3PL.
Success on Faire helped build the visibility, retail presentation, and operational confidence to take that next step.
GLOBAL DISTRIBUTIONBare Kind
United Kingdom & United States
- CanadaDistributor partnership
- EuropeDistributor expansion
- AsiaDistributor expansion
- New ZealandDistributor expansion
- 2018
A UK D2C brand
Socks that save animals. A direct relationship with the end customer.
- Wholesale growth
Proven on Faire
A global retailer network and a stronger proposition for the shop floor.
- 2026
The US becomes a home territory.
We entered the United States market with our own distribution through a USA-based 3PL.
Canada, Europe, Asia, and New Zealand are distributor markets. In 2026, the United States became a home territory, with our own distribution through a USA-based 3PL.
01 · PRODUCT & SUPPLY
Make the product as dependable as the demand.
Distributor readiness started with the product itself: consistent fit, reliable quality, and a supply chain that could support the next stage of growth.
Bare Kind · Animal-inspired bamboo socks
A FASTER, MORE CONSISTENT RANGE
Three months saved. More room to grow.
We worked with multiple manufacturers across countries and standardised sock fit and quality across the range.
We cut more than three months from the design, sampling, and delivery cycle. Faster development helped us launch products sooner and give retailers more choice.
02 · PACKAGING
From a pair of socks to a retail-ready product.
Barcodes, hang tags, and clearer packaging made the range easier to receive, display, and sell. Each change served the same goal: help retailers put Bare Kind to work on their shop floor.
The front: tell the product story.
The packaging evolved to make the animal design, conservation mission, and hanging format clearer.
The back: make retail simpler.
Barcodes and product information give retailers the practical details they need.
03 · MERCHANDISING
Make the stock work harder.
With a merchandising consultant, we grouped stock into A, B, and C sellers, built sales cycles to support cash flow, and created systems for larger distributor orders.
Bare Kind · Retail display in store
ON THE SHOP FLOOR
A range that earns its place in store.
We improved the point-of-sale range alongside the stock planning. Retailers could see how the products would fit into their shop, while the business gained a more structured way to manage the range.
04 · OPERATIONS
Give bigger buyers confidence in delivery.
Retailer growth brings bigger expectations. We strengthened fulfilment so the business could support the order volumes it was working to attract.
FULFILMENT THAT CAN SCALE
Better partners. Better tracking. Better planning.
We changed warehouse providers when service fell short, introduced Scan to Van tracking, and held regular reviews with our third-party logistics partner to forecast demand and reduce risk.
In 2026, we entered the United States as a home territory, with our own distribution through a USA-based 3PL.
THE OPERATIONAL FOUNDATION
Warehouse
Raise the service standard.
Move to a provider that can support the next stage of the business.
Tracking
Know where orders stand.
Introduce Scan to Van for more accurate shipment tracking.
Planning
Prepare for demand.
Review forecasts and fulfilment risks with the logistics partner.
The operational improvements behind Bare Kind’s distributor readiness.
05 · BRAND & WEBSITE
Look like the brand you’re becoming.
A refreshed brand kit, stronger lifestyle photography, and a streamlined website made Bare Kind feel more consistent across its touchpoints. Clearer calls to action and product pages supported the buying decision.
A clearer brand experience.
A refreshed website brings the range, photography, and conservation mission together.
A stronger product page.
Product imagery and clearer information help buyers understand what they’re choosing.
WHAT DISTRIBUTORS COULD SEE
Ready on the shelf. Ready behind the scenes.
The opportunity came from improving the whole business. Faire gave us a place to prove the range, build retailer relationships, and strengthen the systems behind every order.
Those foundations made Bare Kind a more credible partner for international distributors.
Retail-ready
Packaging, POS, and merchandising built for the shop floor.
Operationally reliable
Better fulfilment, tracking, and planning for larger orders.
Brand strong
Consistent design, photography, and product presentation.
Proven on Faire
A global retailer network and a stronger wholesale proposition.
YOUR NEXT STAGE OF GROWTH
Build a brand that’s ready for bigger opportunities.
We built these foundations in our own business. We can help you strengthen your Faire account and wholesale proposition for your next stage of growth.