Faire Market Manual 1: Your roadmap to success.
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We have a brand new series of emails coming your way to help you get ready for Faire Summer Market 2026.
Faire have announced the dates for the market as July 20 - 23. You may be thinking - "that's months away, I don't need to think about that yet".
This is where you are wrong!
We are working with our brands right now to get all of their accounts ready for the biggest buying period of the year. Retailers are getting ready to buy for Christmas, and it's an opportunity to really shine above the rest.
The good news is, we are going to be breaking it down for you every week so you can follow these Market Manuals and improve as you go.
The brands that win during market aren’t scrambling the week before. They’re building momentum in advance — tightening up their account, improving conversion, and making it easier for retailers to say yes.
This week’s focus: getting your Faire account ready to convert.
Before you think about driving more traffic to your store, make sure the account itself is doing its job. More views don’t help much if the page isn’t converting once buyers land there.
Three things to look at this week:
1. Is it obvious what your hero products are within the first few seconds?
2. Are your product images helping retailers understand the range quickly, or just filling space?
3. Do your pricing, bundles, and product mix make it easy for someone to build an order with confidence?
Quick win:
Open your Faire storefront and ask yourself one question: if I were a retailer landing here for the first time, would I know what to buy?
If the answer isn’t immediately clear, that’s the first thing to fix before market traffic starts building.
Complementary reading
We’ve already shared more on this in our book How to Get More Sales on Faire. I recommend checking out Chapter 9 where we go deep on your Faire store front and product photography. The book is free to download so get your hands on a copy now!
“We chose to work with Andy and the team because we’d hit a ceiling. We knew there was more potential in the business, but the Faire algorithms, marketing, and technical side just felt overwhelming. They’ve already helped us unlock that next level so much faster than we could have on our own.”
— Stacey McLaughlin, CEO of Stuffed States
We specialize in growing product brands on Faire. We work with burned out founders who have too many spinning plates and need someone they can trust to take Faire off their hands. If this sounds like you, we should chat.