Faire Market Manual 12: The final actions post Faire Summer Market
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We've reached the final week of the Market Manual. If you’ve followed along from week 1, you should now be in a very strong position coming out of Faire Summer Market.
This week we are talking about what happens next. Because what you do after the market is just as important as what you did before and during.
Too many brands treat market as a one-off moment. The best brands treat it as the start of a much bigger opportunity.
So what should you be doing post-market?
- Follow up with new retailers. Anyone who ordered from you during market should hear from you. A simple message, a thank you, and a reminder that you’re there to support them goes a long way.
- Re-engage warm leads. If retailers favourited your products, messaged you or nearly ordered, don’t let that go cold. Follow up while your brand is still fresh in their mind.
- Look at your data. What sold best? What didn’t move? Which collections performed? Which messages worked? Market gives you a huge amount of insight. Use it.
- Double down on what worked. Your bestsellers, your strongest collections, your highest converting messages… these are now proven. Lean into them going forward.
- Keep your momentum. Don’t disappear after market. Continue your weekly emails, continue messaging retailers and continue showing up. This is how you turn one-time buyers into long-term accounts.
- Prepare for repeat orders. Retailers who ordered during market will come back if they sell through. Make it easy for them. Highlight refill products, bestsellers and quick wins.
- Refine your range and strategy. Use everything you’ve learned to improve your product range, your positioning and your next market approach.
If you take one thing from this email, it’s this:
Market is not the finish line. It’s the start of your next phase of growth.
Action for this week: Build your post-market follow-up plan. Decide how you will thank, re-engage and retain the retailers you’ve just worked so hard to acquire.
Quick tip:
The brands that grow the fastest are the ones that treat every new retailer as the start of a relationship, not just a transaction.
And that’s a wrap on the Market Manual.
If you’ve followed along week by week, you now have a full roadmap to prepare, execute and grow on Faire ahead of the markets.
If you want help implementing all of this, that’s exactly what we do.
Allow our team to become yours - no recruitment, no ongoing management, no stress. Just ‘partnership, belief and relentless execution’. Get in touch if you want to explore working together.
Complementary reading
This final week is about turning market activity into long-term growth. Revisit the full Market Manual series and use it as your checklist for future Faire markets too.
See you in the market!
Lucy