Faire Report #7: Videos, cover images and your product catalogue.

What’s on my brain this week?

Videos on every listing

If you don’t have a video for every product, make sure you have at least a few videos that represent the whole brand.

Videos look amazing on Faire listings. They help retailers understand the product faster, but they also show that you have invested in your own brand. And if you are clearly investing in your brand, it makes it much easier for a retailer to feel confident investing in you by stocking your products.

List everything you can

Where possible, list every product you have on Faire. This is one of the single easiest ways to increase sales.

If you have products that are not currently listed on Faire and you come to us asking how to get more sales, this will almost always be one of the first things we tell you to fix. Add all of your products. Give retailers more reasons to buy, more ways to build an order, and more opportunities to discover what they need from your range.

Update your cover images regularly

Update your cover images at least every two months, and make sure they are connected to the next key selling period.

For example, with Summer Market coming up, your cover imagery should start aligning with the products, themes, and buying moments retailers are thinking about next. Always market toward the next sales period, not the one you are already in.

Final thought

That’s what’s on the brain this week, hope you find it insightful. Let me know if you have questions.

See you in the algorithm,

Andy

If you need help sooner, get in touch to discover how we can grow your brand on Faire.