Faire Report #31: Help retailers sell what they already bought.

Last week was about making final reorders easier. This week, think about the Christmas stock already sitting in your retailers’ stores.

Across the brands in our October client benchmark, recorded all-time revenue averaged $649 USD per retailer. That relationship is worth supporting after the first delivery.

1. Show the finished display

Send one clear photo or short video showing a gift table, counter display or stocking-stuffer selection using your products. Explain what goes together and why. Give retailers something they can copy with the stock they already have.

2. Give their team the words

Who is the product a good gift for? What makes it different? What should a customer know before buying? Turn the answers into a few short selling points, then add product photos and ready-to-use captions they have permission to share.

Keep everything in one easy-to-open link. Nobody needs a project just to find your images.

3. Find the sticking point

Ask: “What is moving, and what is still sitting there?” If a product is slow, suggest a different display, a clearer gift message or a pairing with a bestseller. Start there before suggesting a markdown or another order.

This week: Send one useful Christmas selling kit to retailers who have bought your seasonal range.

The goal is simple: help your retailers finish the season with fewer boxes left over.

See you on the marketplace,