Faire Report #30: Your last Christmas orders need a plan.

December can be busy at the checkout and quiet in your wholesale inbox. For many retailers, November is about filling the gaps before they focus on selling.

Our October client benchmark puts the average reorder cycle at 104 days. Use that as a prompt to check each retailer’s own buying rhythm before sending a final restock reminder.

1. Build a useful restock list

Pull together the bestsellers and giftable products you can actually ship. Show availability, case sizes and a direct Faire ordering link. A focused selection is easier to act on than your whole catalog.

2. Repeat your real deadlines

Work backward from when retailers need the stock on their shelves. Include processing time, transit time and a sensible buffer. Make the order cutoff and expected shipping date clear, with separate information for different destinations.

Put those dates in your retailer emails and follow-ups. One announcement is easy to miss. Only promise delivery dates you can stand behind.

3. Start with retailers who know the range

Look at what existing retailers bought and ask how it is selling. Suggest a relevant top-up, with the deadline alongside it. If they are still well stocked, help them sell through instead of pushing another order.

This week: Choose your ready-to-ship range and put the next deadline reminder on your calendar.

Need ideas for those reminders? Watch: Christmas email ideas for Faire →

See you on the marketplace,