6 Key Things to Look for in a Faire Marketing Agency: Help with Faire Marketing

6 Key Things to Look for in a Faire Marketing Agency: Help with Faire Marketing


As a brand on Faire wholesale marketplace, you're constantly looking for ways to stand out, attract more retailers, and grow your wholesale business. You might be considering partnering with a Faire marketing agency and that's a smart move!  

A specialised Faire agency can offer invaluable expertise in navigating the platform, optimising your presence, and driving sales. But with so many agencies out there, how do you choose the right one for your Faire shop?  

We've helped countless brands thrive on Faire marketplace, and we guide you to what it takes to succeed. In this post, we’ll show you what to look for when evaluating a Faire marketing agency and the questions to ask before you commit. 

But first: 

What is a Faire Marketing Agency? 

A Faire marketing agency focuses specifically on helping brands succeed on the Faire wholesale marketplace. It connects independent retailers with small to medium-sized makers and brands.  

This connection allows retailers to find and buy unique products at wholesale prices. For brands, Faire offers a way to reach a vast network of potential buyers and grow their wholesale business. 

How Can a Faire Marketing Agency Benefit Your Brand? 

A specialised agency will help you to navigate the unique nature of the wholesale market. The agency will also offer advice on the Faire algorithm as well as the specific features of the platform. You should also get assistance with: 

  • Faire Profile Optimisation: Your Faire shop presence should be upgraded to match what customers are looking for. This includes product listing optimisation, compelling imagery, and collection organization to attract retailers. 

  • Keyword Research and SEO: The Faire agency will help you rank higher in Faire's internal search results through in-depth keyword research for Faire SEO. This will help retailers to easily find your products. Check out our Ultimate Faire SEO guide for more details. 

  • Promotional Strategy: The agency should advise you on managing Faire promotions, discounts, credit programs, and Faire Markets to maximise Faire product visibility and sales. Our guide on what promotions to set on Faire will set you up for brand success. 

  • Retailer Outreach and Engagement: The Faire growth agency should develop strategies to attract new retailers to a brand's Faire store and nurture relationships with existing ones, often through Faire Messenger or Faire email campaigns. 

  • Analytics and Reporting: Tracking key performance indicators (KPIs) on Faire, analysing B2B sales data, and providing insights to continuously improve strategy is also part of the agency’s job description. 

  • Ad Management: If you choose to use Faire Ads, an agency should manage and optimise these campaigns for better ROI. 

  • Brand Score Management: The agency should help your B2B ecommerce brand maintain a good brand score on Faire wholesale. This can influence your visibility and attractiveness to retailers. 

  • Content Creation: Some Faire growth agencies include services like professional product photography tailored for Faire or crafting an engaging brand story to increase buyer engagement with the brand. 

  • Strategic Guidance: The agency should provide you with expert advice on pricing, order minimums, shipping, and other operational aspects relevant to selling on Faire. 

In essence, a Faire marketing agency acts as an expert partner. They leverage their in-depth knowledge of the platform and wholesale dynamics to help increase your brand visibility, attract more qualified retailers, and ultimately drive more Faire wholesale orders and revenue. 

6 Key Things to Look for in a Faire Marketing Agency 

The ideal Faire marketing agency for your ecommerce store should have vast experience with the platform. Better still, if the agency happens to also run a business on Faire for a number of years, they’re an even better fit because they know the ins and outs of buying and selling on there. Look for the following when seeking a good Faire agency:  

1. Deep Expertise in Faire and Wholesale 

A generalist marketing agency might have some transferable skills, but a true Faire marketing agency lives and breathes the platform. This might seem obvious, but it's crucial and had to be the first point. 

What to look for: 

  • Proven track record on Faire: Ask for case studies, testimonials, and specific examples of brands they've helped grow on Faire marketplace. 

  • Understanding of wholesale dynamics: Do they grasp the nuances of B2B sales, retailer relationships, and the unique challenges of the wholesale market? 

  • Knowledge of Faire's features and algorithms: Do they understand how Faire's search, promotions, and features work, and how to leverage them effectively? 

2. A Strategic and Data-Driven Approach 

Effective marketing isn't just about pretty pictures; it's about smart strategy backed by data. 

What to look for: 

  • Clear strategy: Do they have a defined plan for how they'll help your brand achieve its goals on Faire? This should go beyond just "getting more orders." 

  • Focus on analytics: Do they emphasise tracking key metrics, analysing performance, and making data-informed adjustments to their campaigns? 

  • Reporting and transparency: How often will you receive updates on your performance? Will they provide clear, actionable reports? 

3. A Holistic Understanding of Your Brand 

A great agency won't just slap a generic strategy onto your brand. They'll take the time to understand your unique identity, products, and target audience. 

What to look for: 

  • Discovery process: Do they ask in-depth questions about your brand story, values, ideal retailer, and business goals? 

  • Brand alignment: Do they seem genuinely interested in representing your brand authentically on Faire? 

  • Customised solutions: Do they propose strategies tailored specifically to your brand, rather than a one-size-fits-all approach? 

4. Strong Communication and Collaboration 

You'll be working closely with this Faire agency, so effective communication is paramount. 

What to look for: 

  • Responsive and clear communication: Do they respond promptly to your inquiries? Is their communication clear and easy to understand? 

  • Collaborative spirit: Do they involve you in the decision-making process and value your input? 

  • Defined communication channels: How will you primarily communicate? Will it be via email, calls, or project management tool? 

5. Services That Align with Your Needs 

Faire marketing can encompass a wide range of services. Ensure the agency offers what your brand specifically needs. We’ve mentioned the services to look out for above, but here’s a brief refresher: 

Consider these services: 

  • Product optimisation: Listing optimisation, photography guidance, product descriptions. 

  • Keyword research and SEO: Helping retailers find your brand on Faire. 

  • Promotional strategy: Leveraging Faire promotions, discounts, and credit programs. 

  • Retailer outreach and engagement: Strategies for attracting and retaining retailers. 

  • Analytics and reporting: In-depth performance analysis. 

  • Ad management: If you're considering Faire Ads. 

6. Transparent Pricing and ROI Focus 

You should have a full understanding of the agency’s fee or payment structure from the get-go and how they measure success. 

What to look for: 

  • Clear pricing model: Is their pricing transparent and easy to understand? Are there any hidden fees? 

  • Focus on ROI: Do they talk about the return on your investment and how they'll help you achieve it? While results can't be guaranteed, a good agency will demonstrate a clear path to potential ROI. 

Conclusion: Don't Just Hire, Partner! 

Ultimately, choosing a Faire marketing agency isn't just about hiring a Faire service provider. It's more about finding a true partner who is invested in your success. Looking for these key qualities will help you select an agency that can elevate your brand on Faire and help you achieve your wholesale growth aspirations. 

Ready to explore how Candid Founders can help your brand thrive on Faire marketplace? Shoot us an email on hello@candidfounders.com and we’ll be happy to chat about your Faire success strategy. With close to five years of experience with Faire, we’ve helped multiple brands selling various products to scale on the platform. Your brand could be next! 

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