A Faire growth agency for family-owned businesses.
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Built by families, for families.
Over the last few weeks we’ve been traveling across America visiting clients.
And one thing has really stood out to us: so much of what we’re building, and what our clients are building, has family right at the center of it.
We’re a husband-and-wife team. We work with husband-and-wife teams. We work with founders whose kids help pack orders, whose partners run operations, whose parents have spent years helping behind the scenes.
That story is very familiar to us.
When we were growing Bare Kind, Lucy’s mom handled packing and shipping for years before the business eventually outgrew the family setup and moved to a third-party fulfillment provider. Today, Lucy’s sister runs the day-to-day of that brand while we continue building Candid Founders.
The values tend to be remarkably similar.
Build a business that creates a better future for your family.
Build a brand around values you genuinely believe in.
And then make that business as good as it can possibly be.
That’s one of the reasons we love working in this space so much. When we sit down with these founders, we’re not just talking about a revenue graph. We understand what sits behind it.
More growth can mean another hire. More time with the kids. More security. More freedom. Or simply proving that the thing you built around the kitchen table really can become something enormous.
And Faire is almost perfectly built for this.
So many of the retailers buying on Faire are independent, family-owned businesses themselves.
That creates a really natural connection: indies selling to indies.
The retailer on the other side of the screen often understands your story because they’re living a version of it too. They care about originality. They care about who made the product. They care about the values behind the brand.
So don’t hide that part of your business.
Show the founders. Show the family. Show the studio, warehouse, kitchen table or garage. Tell retailers why you started and what you’re trying to build.
And now the opportunity is getting even bigger.
With Faire Plus bringing larger retailers further into the marketplace, we’re seeing another layer of opportunity open up for independent brands.
Those bigger buyers want a piece of what independent brands do so well too: originality, strong values, unique products and stories that don’t feel like they came out of a corporate boardroom.
That means a small family-run brand can now sit in front of independent boutiques and much larger retailers on the same marketplace.
We genuinely think this is one of the best times there has ever been to get serious about growing on Faire.
Building something bigger for your family?
If you’ve built a great product brand and know there’s more opportunity for you on Faire, we’d love to hear about it.
See you on the marketplace,
Andy & Lucy