How Green Bee Tea Towels made more time for production with Faire support

Rena, founder of Green Bee Tea Towels, could see the potential of Faire. Independent retailers were exactly the customers she wanted to reach, and the marketplace offered a way to connect with them.

But after launching her account, growth was not following as she had hoped. Retailers were viewing her products, but those views were not always turning into orders.

“I knew the potential of Faire was huge, but I just didn’t know what I was supposed to focus on to actually make it grow.”

— Rena, founder of Green Bee Tea Towels

Knowing where to focus on Faire

Rena’s experience will feel familiar to plenty of product founders. You have built a brand, created the products and opened your Faire shop. Then you have to work out which parts of the account need attention.

In our work with brands, the pieces we look at together include:

• Product visibility: helping the right retailers discover the range.
• Photography and trust signals: giving buyers the confidence to take the next step.
• Catalogue structure: making the range clear and easy to shop.
• Retailer communication: giving potential and existing stockists consistent attention.
• Lead generation: finding retailers who could be a good fit for the brand.

The opportunity is in getting those pieces working together. A founder also needs a clear view of what to prioritise, so the time they spend on Faire has a purpose.

The other challenge: finding the time

For some founders, understanding the strategy is enough to get moving. For others, the harder question is how to fit the work into the day.

Running a product business already means juggling manufacturing, inventory, shipping and marketing. For a founder involved in production, sitting down to upload products or maintain listings can interrupt the work that makes the business possible in the first place.

That is the difference Rena describes when talking about working with Candid Founders:

“I don’t have to stop what I’m doing, shut down production, get back onto the computer to sit and upload stuff onto Faire. It’s already done.”

— Rena, founder of Green Bee Tea Towels

Watch Rena share her experience with Candid Founders.

Taking Faire work off the founder’s plate

This is why we created Fully Managed Faire Growth at Candid Founders. Our team handles work such as optimising listings and generating retailer leads, giving founders support with the account while they keep running their product business.

Green Bee’s story is about both understanding the opportunity and having the capacity to work on it. Seeing potential in Faire is one thing; making room for the ongoing work is another.

Choose the support your brand needs

If you want to understand the framework yourself, our free book, How to Get More Sales on Faire, explains the ideas behind our approach.

If you need help putting that work into practice, tell us about your brand. We can talk through the opportunity on Faire and whether managed support could be a good fit.