Inside a seven-figure Faire brand.

A sought-after womenswear collection. An account under operational pressure. We brought fulfilment, brand design, and product discovery together to support Aratta’s next chapter on Faire.

Woman sitting on a decorative chair wearing a plaid shirt and floral dress against a dark, patterned wall.

Aratta

Artistic womenswear

3PLFulfilment & account operations
BrandVisual identity & buyer experience
SEOProduct discovery & listing relevance

THE OPPORTUNITY

The product was in demand. The account needed support.

Aratta already had a distinctive collection and strong demand. Its artistic pieces, rich textures, and handcrafted details gave the brand a clear identity. The challenge was keeping the Faire account working as well as the product.

Orders were putting pressure on operations. Shipments marked as late were affecting account health, and the founder needed a team she could trust to take over the account.

Our work connected three priorities: improve fulfilment processes, give the brand a more consistent presentation, and make its products easier for retailers to discover.

THE FOUNDATIONS

Three priorities. One connected account.

Operations, presentation, and discovery each shape the retailer experience. We worked across all three, alongside email marketing and ongoing account management.

THE ACCOUNT STRATEGY

Make the account work as hard as the collection.

We addressed the systems behind the orders, the way the brand appeared online, and the language buyers used to find its products.

FULFILMENT. PRESENTATION. DISCOVERY.

01 · Operations

Work with the fulfilment partner.

Work with the third-party logistics team on systemic changes to how orders were handled, addressing the pressure behind late shipments.

02 · Brand design

Build a consistent brand world.

Create and implement brand guidelines to give the Faire account a more considered look and feel.

03 · Catalogue SEO

Refine the details that support discovery.

Make thousands of small listing changes, aligning keywords with retailer searches and the season.

Three areas of work from the original Aratta case study.

THE BRAND, RECONSIDERED

Let the presentation reflect the product.

Our design team developed a rebranding proposal informed by market and competitor research. We reviewed the identity, social presence, and packaging, then explored where Aratta could stand out in the affordable luxury space.

The direction brought clearer storytelling and a more consistent visual identity to the Faire account, while preserving the creativity and individuality of the collection.

Aratta · Brand values and founder story

BRAND STORY & VALUES

Make the craftsmanship visible.

Aratta’s designs speak through print, texture, embroidery, and detail. We translated the brand’s creativity, craftsmanship, and self-expression into graphics that buyers could understand at a glance.

A cohesive brand story gave the collection more context and made its distinctive identity easier to recognise across touchpoints.

Aratta · Styling guides designed by Candid Founders

HOW-TO-WEAR GUIDES

Bold pieces. Everyday possibilities.

We created styling graphics to show how Aratta’s more expressive pieces could fit into an everyday wardrobe.

Pairing the collection with familiar basics, such as a white T-shirt or jeans, made the styling feel more approachable while keeping the artistic character of the brand.

THE UNBOXING EXPERIENCE

A more considered first impression.

The original packaging relied on simple plastic bags. We introduced branded packaging and details such as a thank-you card to bring the delivery experience closer to the value and character of the product.

The before-and-after design shows how the brand identity could carry through from the Faire account to the moment an order arrived.

Aratta · Packaging before and after the redesign

WHAT THE WORK DELIVERED

A connected approach to wholesale.

The project brought operational support and account management together with a clearer brand presentation, retailer-focused listing improvements, styling education, and redesigned packaging.

For an established brand, the work was about supporting the whole buying experience: how retailers find the collection, how they understand it, and how their orders are handled.

Inside Aratta's Headquarters

Go inside Aratta’s headquarters with Candid Founders for a closer look at the collection and the wholesale business behind it.

Watch the HQ visit →

YOUR NEXT STAGE OF GROWTH

Strong demand deserves a stronger Faire account.

From fulfilment challenges to brand presentation and product discovery, we help established brands build a more effective wholesale channel.

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