Talking Tables was already one of the largest businesses on Faire. We helped the team find the next opportunities: more retailer reviews, easier first orders and a clearer connection between operations and wholesale performance.
Party & Celebration Products · Founded 1999
UK / USA / EU
THE OPPORTUNITY
With more than 700 products and three regional Faire stores, Talking Tables had already built serious wholesale scale. An account audit showed where a strong business could perform even better.
A PROVEN BUSINESS
The order-to-review rate was relatively low despite more than 200 reviews. Minimum order quantities made it harder for some retailers to trial the range. Senior leadership needed a clearer view of how fulfilment issues affected Faire sales.
Our focus was to turn those findings into practical decisions across the UK, USA and EU stores.
WHAT WE CHANGED
Build retailer trust, remove buying friction and make operational performance part of the growth conversation.
01 / REVIEW GENERATION
We introduced a simple review follow-up around 30 days after an order: thank the retailer, show reciprocal support and include a direct review link.
Making the request timely and easy helped Talking Tables achieve a 2× increase in order-to-review rate.
02 / MINIMUM ORDER QUANTITIES
High minimum order quantities can make a retailer move on to another product or supplier. We helped Talking Tables reconsider its MOQ strategy while balancing the realities of operating at scale.
Reducing that barrier made the range easier to trial, while still protecting the business.
03 / OPERATIONS & SALES
At this scale, small operational issues can have a real commercial impact. We helped senior leadership connect Faire results to late shipments, missing or damaged items, cancelled orders and late replies.
The goal was to reduce operational errors wherever possible and give the teams a clearer basis for decisions.
THE RESULTS
The review follow-up doubled the order-to-review rate. Alongside that measurable change, Talking Tables reduced MOQ friction and built a clearer connection between operational performance and Faire sales across its three stores.
The comparison below shows the change relative to the previous review rate.
INSIDE THE ACCOUNT
A closer look at Talking Tables’ retailer reviews, operational performance and Faire account data.
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THE CLIENT PERSPECTIVE
Dan Marshall, Ecommerce Marketplace Manager at Talking Tables, on working with Andy and the Candid team.
TALKING TABLES × CANDID FOUNDERS
Great to work with Andy and the team across our 3 stores (UK, USA, EU). At our scale of business its really crucial to make the right decisions and the discussions Andy has enabled us to have with our teams internally have been fantastic. We are reconsidering our MOQ’s, shipping options and more
KEY TAKEAWAYS
For an established Faire business, growth can come from making the existing account work better at every step.
THE PRINCIPLES
Three priorities that shaped the work with Talking Tables.
A STRONGER WHOLESALE EXPERIENCE
Follow up after an order and make it easy for a happy retailer to share their experience.
Review minimum order quantities so retailers can trial the range with less friction.
Give leadership a clear view of how fulfilment and communication affect wholesale performance.
Small changes matter when an account operates at scale.
YOUR NEXT CHAPTER ON FAIRE
We help established consumer businesses build a stronger wholesale presence, from the storefront to the next retailer order.
