A beautiful fragrance brand. Ready for wholesale.

Founder-led storytelling, a rebuilt Faire storefront, and product education that helps boutiques bring Wild and Woman to their shelves.

wild and woman parfume oil amber in flowers

Wild and Woman

Artisanal perfume oils

Newport Beach, California

5.0 / 5Average retailer rating · Aug 2025
22Retailer reviews · Aug 2025
100%Five-star reviews · Aug 2025

THE OPPORTUNITY

An unmistakable brand. A new audience to reach.

Umbelina Cantu built Wild and Woman around artisanal perfume oils, ethically sourced ingredients, and a portable roll-on format. The Southern California brand already had a strong direct-to-consumer story.

The next step was to translate that identity into a wholesale experience: easier to discover, clearer to buy, and ready for independent boutiques.

HOW WE WORKED TOGETHER

Collaboration. Imagery first. Brand led.

We worked closely with Umbelina to turn her photography, founder story, and design sensibility into a stronger buying experience on Faire.

THREE PRINCIPLES BEHIND THE WORK

Collaboration

Build with the founder.

Meetings, emails, and weekly reviews kept the work connected to the brand.

Imagery first

Let the products speak.

Beautiful photography paired with clear wholesale copy made the range easier to understand.

Brand led

Keep the story intact.

Umbelina’s voice, values, and origin story gave retailers a reason to connect.

A wholesale experience built around the brand’s existing strengths.

WHAT WE CHANGED

Help retailers see the story. And buy into it.

We rebuilt the Faire presentation around the brand’s photography and the information a wholesale buyer needs: scent notes, product benefits, and a clear reason to stock the range.

Wild and Woman brand storytelling

FOUNDER-LED STORYTELLING

Smell like you.

From the first Amber blend in Laguna Beach to the wider fragrance range, the founder’s story became the foundation of the storefront.

We refined the messaging around individuality, craftsmanship, and mindful beauty, keeping Wild and Woman’s voice throughout.

Scent-specific photography brings the fragrance range to life.
Product listing presentation · Before and after
wild and woman beforea fter

STOREFRONT & PRODUCT LISTINGS

Go beyond the product photograph.

We relaunched the Faire storefront with considered product placement, search-focused copy, and clearer descriptions of scent notes, carrier oils, and use.

Reviews, FAQs, product advantages, and scent-specific graphics added context to the listings, helping retailers understand the range before ordering.

FROM ONLINE TO OFFLINE

The brand experience continues on the shelf.

The work extended beyond Faire. Packaging and retailer materials carried the same visual identity into the moment a boutique receives, displays, and sells the product.

PACKAGING & RETAILER EDUCATION

A considered experience, from unboxing to discovery.

wild_woman_packaging_design
Image 1 of 2

Branded packaging and shelf talkers created for Wild and Woman.

BUILDING THE WHOLESALE CHANNEL

Make discovery the start of a relationship.

Alongside the design work, we supported targeted boutique outreach, Faire promotions, pricing reviews, and buyer education. Samples, testers, and retailer materials helped introduce the line and support the next order.

Faire shop visits over time
wild_woman_grow_months_graphic

VISIBILITY & ACCOUNT ATTENTION

Keep giving buyers a reason to discover you.

Weekly performance reviews informed improvements to traffic, engagement, and ordering. Search-focused listings and consistent outreach supported new retailer discovery.

Faire shop visits show the direction of retailer discovery over time.

THE RESULTS

New retailers. Repeat orders. A stronger wholesale presence.

Wild and Woman acquired retail partners through Faire, increased its boutique visibility, and generated repeat purchases. Its wholesale presence now reaches boutiques worldwide.

A clearer product story gave retailers the knowledge and confidence to introduce the line to their customers.

Faire review summary · 22 August 2025
Order review summary with ratings for quality, fulfillment, and communication on a white background.

RETAILER FEEDBACK

A five-star experience.

The August 2025 review summary records a 5.0 average rating across 22 reviews, with 100% five-star reviews.

Product quality, fulfilment, and communication each received a 5.0 rating. These figures describe the dated snapshot shown here.

THE FOUNDER’S EXPERIENCE

A partnership built around the brand.

Umbelina Cantu, founder of Wild and Woman, reflects on the collaboration.

UMBELINA CANTU · WILD AND WOMAN

They didn’t just help us set up a Faire storefront—they became true partners in our growth journey.
Umbelina Cantu · Founder, Wild and Woman

“As the founder of Wild and Woman, working with Candid Founders has been nothing short of transformative. They didn’t just help us set up a Faire storefront—they became true partners in our growth journey. Week after week, they brought strategy, structure, and creativity to the table. They amplified our story, educated retailers on why oil-based perfumes matter, and opened doors to boutiques around the world. In part to them, Wild and Woman has expanded beyond what I imagined possible when I first mixed Amber in Laguna Beach. Their dedication, expertise, and passion for helping brands like mine shine is unmatched. I could not recommend them more highly.”

— Umbelina Cantu, Founder of Wild and Woman

On the road with Wild and Woman

Meet the beauty brand founders and wholesale partners behind the work, and see how small business improvements come together on Faire.

Watch on YouTube

YOUR NEXT STAGE OF GROWTH

A brand worth discovering. A wholesale channel worth building.

Bring your story, products, and retail ambitions together with a stronger presence on Faire.

Get in touch