The orders are sporadic.
You’ve had a few sales, but you’re still waiting for wholesale to become a consistent part of the business.
New to Faire, or still finding your feet?
A small start.
Room to grow.
Let’s build it.
You have products you believe in. Now you need the right retailers to discover them, place that first order and come back for more.
Whether you’re launching or sales have been slow, we help build the shop, retailer relationships and everyday work behind a stronger Faire business.
Faire management for new and early-stage accounts.Explore fully managed growth
Getting listed
is only the start.
A new Faire shop can look full of possibility. Then the first few weeks bring more questions: are the right buyers finding you? Is the range easy to order? What should you work on next?
A quiet account gives you something to investigate. We help you understand the gaps and put a practical plan behind the opportunity.
You’re unsure what to fix.
Listings, search terms, pricing, outreach, emails. Everything looks important, and it’s hard to know where to begin.
You’re doing it all.
Making products and fulfilling orders already take your time. Building a new sales channel needs attention too.
Build the foundations for the next order
Give retailers
a reason
to choose you.
Retailers need to picture your products in their shop and feel confident about placing an order. Your Faire account has to answer their questions as well as introduce the brand.
We connect the offer, the presentation and the work of finding suitable stores.
A range that makes sense for wholesale
Clear pricing, margins, case sizes and order minimums help a buyer see how your products could work in their business.
A shop that answers the buying questions
Useful imagery, product details, collections and your brand story help retailers choose an assortment with confidence.
A way to reach relevant stores
Search-focused listings and targeted retailer outreach give the right buyers more opportunities to discover your range.
Attention beyond the first sale
Buyer support, follow-up and seasonal communication help you develop the relationships behind repeat orders.
Real brands. Different starting points.
Every account
starts somewhere.
These brands needed to build a wholesale channel, find their first stockists or make their products easier for boutiques to buy. Here’s the work we did together and the results recorded in their case studies.
Float2Infuse · Starting from zero
An original product.
A channel built
around it.
Float2Infuse began as a new business with a floating tea infuser and no Faire retailer customers. Its founder wanted to focus on inventing products while a team took responsibility for the wholesale channel.
We worked across shop presentation, product assortment, retailer acquisition and ongoing communication. The case study records growth to 731 retailer customers and a 59% repeat purchase rate.
The range also expanded from five SKUs to around 500, giving buyers more choice and more reasons to return.
0 → 731Faire retailer customers · from launch to the case-study snapshot
October 2024–September 2026
59%Repeat purchase rate
280Retailer reviews, with a 5.0 average rating
Voyager Silk · A new Faire account
The first stockists.
Then the next order.
Voyager Silk’s recorded Faire sales history began in February 2026. We started managing the account in March, helping retailers understand the scarf range through product education, styling imagery and clearer collections.
Alongside the visual work, we researched relevant stores, ran seasonal retailer emails and maintained the account. By 5 October 2026, 176 retailers had bought from the brand, in under eight months.
July monthly sales reached 7.4 times the March level. Sales then eased, with September still at 3.8 times March. The account snapshot also recorded a 33% repeat purchase rate.
176 buying retailersIn under eight months · as at 5 October 2026
March–September 2026
7.4×July monthly sales compared with March 2026
33%Repeat purchase rate · October 2026 snapshot
Wild and Woman · Moving into boutiques
A direct-to-consumer
story. A wholesale
audience to reach.
Wild and Woman already had a distinctive fragrance brand. The next step was to translate its story into a Faire experience that independent boutiques could understand and buy into.
We worked with founder Umbelina on the storefront, search-focused product descriptions, scent imagery, retailer education and boutique outreach.
The case study reports new retail partners and repeat purchases. Its August 2025 review summary shows a 5.0 average rating across 22 retailer reviews, with five-star scores for quality, fulfilment and communication.
5.0 / 5Across 22 retailer reviews · August 2025
Founder storytelling and product education brought together for the wholesale buyer.
“They have always believed in me and my product.”
Float2Infuse founder
We’ve been at the beginning too
Our own brand.
Our first
Faire account.
Before Candid Founders, Lucy and Andy built Bare Kind’s wholesale business. We started with fewer than ten designs, no barcodes and packaging that couldn’t hang in a shop.
We developed the range, improved the wholesale offer and kept building retailer relationships. Bare Kind went from zero to more than 1,000 retailers in its first two years on Faire.
That experience shapes how we work with a founder who has a good product and a long list of things to figure out.
See how we built Bare KindProduct business experience
A new stockist affects stock, margin, packaging and fulfilment. We look at how the wholesale channel fits the business you’re building.
The people to do the work
Strategy, account management, SEO, design and retailer acquisition come together around your brand. You have a team to implement the plan.
Your Faire growth. Fully managed.
A clear start.
A team to
keep it moving.
We begin with your current position, whether that’s an unopened shop, a handful of orders or an account that has struggled to gain traction.
You stay involved in the decisions about your products and brand. We manage the agreed work on Faire.
See everything that’s includedReview the starting point
Look at your range, wholesale terms, shop and existing results. Agree the priorities and what needs to be ready first.
Make the shop easier to buy from
Improve product listings, search terms, collections, brand presentation and the information buyers need.
Build retailer opportunities
Research suitable stores, introduce your range and support buyer conversations with relevant communication.
Learn from the response
Review discovery, orders and retailer feedback. Keep refining the account, campaigns and plan as the channel develops.
Is fully managed support right for you?
Small account.
Serious plans.
You don’t need a large Faire sales history to talk to us. You do need products ready for wholesale, the capacity to fulfil orders and a budget for ongoing support.
We’ll discuss your range, margins and ambitions together, so you understand the work involved and whether the partnership fits your stage.
$1,950USD / month
A monthly partnership. No lock-in contract.
Discuss your starting pointPrefer to start with advice? Explore a Faire Growth Consultation →
A few things
you might be
wondering.
Can you help if we haven’t made any Faire sales?
Yes. We can review your starting point and help build the account around your range. We’ll also discuss the wholesale terms, stock and fulfilment you need in place.
What if we already have a few orders?
Those orders give us something to learn from. We review what has sold, how buyers found you and what may be making the next order harder, then agree where to focus.
How quickly will we get results?
The starting point, product range, buying season and retailer response all affect progress. We agree priorities and review the account regularly. Each case study has its own starting point and timeframe.
Do we need hundreds of products?
No. We look at how your current range works for a retailer and what makes sense to develop next. Float2Infuse began with a small assortment; its range expanded as the business developed.
What happens on the first call?
We talk about your products, business, Faire account and ambitions. It’s a chance to understand the opportunity and whether fully managed support is the right next step.
Your products.
Your first stockists.
Your next chapter.
Tell us where you are with Faire, what you’ve tried and where you’d like the business to go.
We’ll talk through the starting point and how our team could help you build from it.
Book a discovery call